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	<title>Torontoist &#187; Bixi</title>
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	<description>Torontoist is about Toronto and everything that happens in it</description>
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		<title>KAMP: Horrors at the Hands of Humans</title>
		<link>http://torontoist.com/events/event/kamp-horrors-at-the-hands-of-humans/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kamp-horrors-at-the-hands-of-humans</link>
		<comments>http://torontoist.com/events/event/kamp-horrors-at-the-hands-of-humans/#comments</comments>
		<pubDate>Fri, 24 May 2013 17:30:28 +0000</pubDate>
		<dc:creator>Carly Maga</dc:creator>
		
		<guid isPermaLink="false">http://torontoist.com/?post_type=event&#038;p=255611</guid>
		<description><![CDATA[Three puppet masters portray a day in the life of Auschwitz through a detailed miniature construction of the grounds and thousands of tiny handmade puppets.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2013/05/20130524_cameron_bailey-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="The puppets of KAMP recreate the atrocities of Auschwitz. Photo by Herman Helle." /><p class="rss_dek">When telling the story of the Holocaust, one effective way to overcome our sheer inability to comprehend the scope and scale of such atrocities is to zoom in on one or two stories: share one particular experience, in all its brutal specificity, and we have at least a small way into the event—the small details [...]</p></p>]]></description>
				<content:encoded><![CDATA[Three puppet masters portray a day in the life of Auschwitz through a detailed miniature construction of the grounds and thousands of tiny handmade puppets.<p class="rss_dek"><p>When telling the story of the Holocaust, one effective way to overcome our sheer inability to comprehend the scope and scale of such atrocities is to zoom in on one or two stories: share one particular experience, in all its brutal specificity, and we have at least a small way into the event—the small details illuminate the larger whole. </p>
<p>One theatre company from the Netherlands, <a href="http://www.hotelmodern.nl/flash_en/lobby/lobby.html">Hotel Modern</a>, takes a related approach in <a href="http://www.harbourfrontcentre.com/worldstage/kamp/"><em>KAMP (CAMP)</em></a>. The production depicts a typical day at the Auschwitz concentration camp, but instead of zooming in into a closeup, it shrinks everything down, literally, into miniature. It&#8217;s the accumulation of thousands of small details that has the impact in this case.</p>
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		<item>
		<title>Ontario Bike Summit Aims to Change the Conversation on Cycling</title>
		<link>http://torontoist.com/events/event/ontario-bike-summit-aims-to-change-the-conversation-on-cycling/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ontario-bike-summit-aims-to-change-the-conversation-on-cycling</link>
		<comments>http://torontoist.com/events/event/ontario-bike-summit-aims-to-change-the-conversation-on-cycling/#comments</comments>
		<pubDate>Fri, 24 May 2013 15:30:00 +0000</pubDate>
		<dc:creator>Chris Dart</dc:creator>
		
		<guid isPermaLink="false">http://torontoist.com/?post_type=event&#038;p=255567</guid>
		<description><![CDATA[Bike Summit organizers say that drivers and cyclists are often the same people.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2012/11/20121120winterbike2-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="Cyclists and drivers should have no problem sharing the road, say Summit organizers. Photo by Tania Liu, from the Torontoist Flickr Pool." /><p class="rss_dek">Eleanor McMahon thinks it’s time to change the conversation around cycling in Ontario. McMahon is the founder of the Share the Road Cycling Coalition, who will be hosting the fifth annual Ontario Bike Summit this week in Toronto. She says that we need to stop talking about things like bike lanes and other bicycle infrastructure [...]</p></p>]]></description>
				<content:encoded><![CDATA[Bike Summit organizers say that drivers and cyclists are often the same people.<p class="rss_dek"><p>Eleanor McMahon thinks it’s time to change the conversation around cycling in Ontario.</p>
<p>McMahon is the founder of the <a href="http://www.sharetheroad.ca/home-s11698" target="_blank">Share the Road Cycling Coalition</a>, who will be hosting the fifth annual <a href="http://www.sharetheroad.ca/2013-ontario-bike-summit-p153128">Ontario Bike Summit</a> this week in Toronto. She says that we need to stop talking about things like bike lanes and other bicycle infrastructure as a zero sum game between cars and bikes.</p>
<p>&#8220;We do polling, and our polling tells us that 89 per cent of Ontarians are both drivers and cyclists,&#8221; she says. &#8220;The notion that it’s cars versus bikes is overblown, and it’s really not working anymore. Deciding to change the conversation means going out of our way to poke holes in that idea and say from the get go ‘We don’t buy into that philosophy, and just because you say it, doesn’t make it true.’ &#8221;</p>
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		<item>
		<title>Duly Quoted: Rob Ford on Bixi</title>
		<link>http://torontoist.com/2013/05/duly-quoted-rob-ford-on-bixi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=duly-quoted-rob-ford-on-bixi</link>
		<comments>http://torontoist.com/2013/05/duly-quoted-rob-ford-on-bixi/#comments</comments>
		<pubDate>Mon, 06 May 2013 16:46:54 +0000</pubDate>
		<dc:creator>Hamutal Dotan</dc:creator>
				<category><![CDATA[politics]]></category>
		<category><![CDATA["bixi toronto"]]></category>
		<category><![CDATA["duly quoted"]]></category>
		<category><![CDATA["Karen Stintz"]]></category>
		<category><![CDATA["kristyn wong-tam"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cityscape]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[rob ford]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://torontoist.com/?p=252487</guid>
		<description><![CDATA[Mayor thinks we should give up on the bike-sharing program.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/11/quotedlarge-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="quotedlarge" /><p class="rss_dek">&#8220;It should be dissolved. It&#8217;s a failure.&#8221; —Toronto mayor Rob Ford speaking to reporters today about the future of bike-sharing program Bixi, which is facing an operating shortfall. Bixi opened in Toronto with some help from the municipal government, which guaranteed the company&#8217;s loan. On advice from staff, city council may soon look at renegotiating [...]</p></p>]]></description>
				<content:encoded><![CDATA[Mayor thinks we should give up on the bike-sharing program.<p class="rss_dek"><p><span class="quote">&#8220;It should be dissolved. It&#8217;s a failure.&#8221;</span></p>
<p><em>—Toronto mayor Rob Ford speaking to reporters today about the future of bike-sharing program Bixi, which <a href="http://torontoist.com/2013/04/bixi-toronto-facing-financial-trouble/">is facing an operating shortfall</a>. Bixi opened in Toronto with some help from the municipal government, which guaranteed the company&#8217;s loan. On advice from staff, city council may soon look at renegotiating the terms of that loan in light of Bixi&#8217;s financial woes. As a result, several councillors are floating ideas for completely overhauling how Bixi would work: Kristyn Wong-Tam (Ward 27, Toronto Centre-Rosedale) wants to <a href="http://www.thestar.com/news/city_hall/2013/05/01/bixi_bike_program_city_can_help_says_councillor_kristyn_wongtam.html">work with developers</a> to create incentives for installing new bike stations, and TTC chair Karen Stintz (Ward 16, Eglinton-Lawrence) wants to investigate making Bixi <a href="http://toronto.ctvnews.ca/stintz-says-she-ll-move-motion-to-explore-ttc-takeover-of-bixi-1.1268447">part of the TTC</a>.</em></p>
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		<title>Cycle Toronto Wants the City to Buy Bixi and Expand It</title>
		<link>http://torontoist.com/2013/04/cycle-toronto-wants-the-city-to-buy-bixi-and-expand-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cycle-toronto-wants-the-city-to-buy-bixi-and-expand-it</link>
		<comments>http://torontoist.com/2013/04/cycle-toronto-wants-the-city-to-buy-bixi-and-expand-it/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 15:15:09 +0000</pubDate>
		<dc:creator>Steve Kupferman</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA["bixi toronto"]]></category>
		<category><![CDATA["public bike system company"]]></category>
		<category><![CDATA[Bikes]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[Cycle Toronto]]></category>
		<category><![CDATA[cycling]]></category>

		<guid isPermaLink="false">http://torontoist.com/?p=248087</guid>
		<description><![CDATA[The bike-advocacy group says Bixi Toronto needs some municipal investment to help it thrive.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2013/04/20130417bixi-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="Photo by Mi*Li, from the Torontoist Flickr Pool." /><p class="rss_dek">Yesterday, we learned that Bixi Toronto is having trouble sustaining itself financially, possibly because the bike-share system is still too small to attract a healthy user base. Now, Cycle Toronto (formerly known as the Toronto Cyclists Union) is calling on the City to resolve the problem by opening up its wallet. The weird thing about [...]</p></p>]]></description>
				<content:encoded><![CDATA[The bike-advocacy group says Bixi Toronto needs some municipal investment to help it thrive.<p class="rss_dek"><div id="attachment_248104" class="wp-caption alignnone" style="width: 650px"><img src="http://torontoist.com/wp-content/uploads/2013/04/20130417bixi.jpg" alt="Photo by Mi*Li, from the Torontoist Flickr Pool " width="640" height="427" class="size-full wp-image-248104" /><p class="wp-caption-text">Photo by <a href="http://www.flickr.com/photos/michele_li/5946568960/">Mi*Li</a>, from the <a href="http://www.flickr.com/groups/torontoist/pool/">Torontoist Flickr Pool</a>.</p></div>
<p>Yesterday, we learned that Bixi Toronto <a href="http://torontoist.com/2013/04/bixi-toronto-facing-financial-trouble/">is having trouble sustaining itself financially</a>, possibly because the bike-share system is still too small to attract a healthy user base. Now, Cycle Toronto (formerly known as the Toronto Cyclists Union) is calling on the City to resolve the problem by opening up its wallet.</p>
<p><span id="more-248087"></span></p>
<p>The weird thing about Bixi Toronto is that the City hasn&#8217;t actually invested any significant amount of money in it. The whole system was provided by a private not-for-profit called the Public Bike System Company, which was founded as an offshoot of Montreal&#8217;s parking authority. To set up Toronto&#8217;s Bixi system, PBSC took out a $4.8 million loan, with the City as a guarantor. The idea, at the time, was that the company would pay off its own debt, mainly with user fees. There was never any money dedicated to expanding the system.</p>
<p>Cycle Toronto, in <a href="http://cycleto.ca/news/2013/04/16/cycle-toronto-calls-city-hall-purchase-expand-bixi-toronto">a press release</a> issued earlier this morning, suggests that the best way of getting Bixi Toronto out of its financial hole is for the City to buy it by paying off the remaining debt (which would cost about $3.9 million). The City could then spend taxpayer money on expanding the geographic boundaries of system, so it could serve more users.</p>
<p>&#8220;It costs the City roughly $1 million for a new bus,&#8221; says the release. &#8220;For the cost of 15 buses, we can purchase the program and expand to 3,000 bikes.&#8221; There are currently 1,000.</p>
<p>Following through on this idea would have the added benefit of uncoupling Bixi Toronto from PBSC, which has had <a href="http://www.cbc.ca/news/canada/montreal/story/2011/05/17/bixi-bailout-package-approved.html">some financial troubles of its own</a>. Even so, we probably don&#8217;t need to tell you that this won&#8217;t be an easy sell at City Hall. Who wants to be the first to broach the topic of publicly funded bikes with Mayor Ford? </p>
<p>In any case, the arrangement between the City and PBSC will have to change somehow. Right now, the City&#8217;s plans are confidential, but we should know more next month.</p>
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		<title>Bixi Toronto Facing Financial Trouble</title>
		<link>http://torontoist.com/2013/04/bixi-toronto-facing-financial-trouble/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bixi-toronto-facing-financial-trouble</link>
		<comments>http://torontoist.com/2013/04/bixi-toronto-facing-financial-trouble/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 18:05:39 +0000</pubDate>
		<dc:creator>Hamutal Dotan</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA["bike sharing"]]></category>
		<category><![CDATA["bixi toronto"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[city hall]]></category>
		<category><![CDATA[cityscape]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[infrastructure]]></category>

		<guid isPermaLink="false">http://torontoist.com/?p=247915</guid>
		<description><![CDATA[The City of Toronto may need to restructure its loan guarantee with the bike-sharing program, which is currently having difficulties covering its costs.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2012/10/bixi-boundaries-1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="Photo by enedkl from the Torontoist Flickr Pool." /><p class="rss_dek">Bixi Toronto launched on May 3, 2011, to much fanfare and after much anticipation. Many residents embraced the city&#8217;s new bike-sharing program, eager to have a way to ride around without dealing with the stress of stolen wheels or finding a place to lock up. Today, there is word coming out of City Hall that [...]</p></p>]]></description>
				<content:encoded><![CDATA[The City of Toronto may need to restructure its loan guarantee with the bike-sharing program, which is currently having difficulties covering its costs.<p class="rss_dek"><div id="attachment_203462" class="wp-caption alignnone" style="width: 650px"><img src="http://torontoist.com/wp-content/uploads/2012/10/bixi-boundaries-1.jpg" alt="Photo by enedkl from the Torontoist Flickr Pool " width="640" height="427" class="size-full wp-image-203462" /><p class="wp-caption-text">Photo by <a href="http://www.flickr.com/photos/grantd/6312368145/">enedkl</a> from the <a href="http://www.flickr.com/groups/torontoist">Torontoist Flickr Pool</a>.</p></div>
<p><a href="https://toronto.bixi.com/">Bixi Toronto</a> launched <a href="http://torontoist.com/2011/05/bixi_toronto_is_here/">on May 3, 2011</a>, to much fanfare and after much anticipation. Many residents embraced the city&#8217;s new bike-sharing program, eager to have a way to ride around without dealing with the stress of stolen wheels or finding a place to lock up.</p>
<p>Today, there is word coming out of City Hall that Bixi is in at least some financial trouble—though it isn&#8217;t clear yet how much, or whether this will affect the long-term viability of the program.<br />
<span id="more-247915"></span><br />
The details are murky right now: as is the case with all financial arrangements, many of the particulars are confidential. What we do know is that City staff issued <a href="http://app.toronto.ca/tmmis/viewAgendaItemHistory.do?item=2013.EX31.13">a report</a> today, advising that &#8220;BIXI Toronto&#8217;s current business plan is experiencing difficulty in covering its operating costs, primarily due to the cost of servicing a 100 percent debt-financed asset-base.&#8221; </p>
<p>This affects the municipal government because it guaranteed the loans which enabled Bixi to start up in Toronto, in the amount of $4.8 million. In order to protect the City&#8217;s financial interests, staff are outlining options for restructuring the arrangement with Bixi; those options are also confidential, however, and so we have no way of knowing just how much trouble Bixi might be in.</p>
<p>City staff and councillors, bound by the confidentiality of those agreements, couldn&#8217;t shed much light on the subject. &#8220;My understanding,&#8221; said Denzil Minnan-Wong (Ward 34, Don Valley East), who is chair of the City&#8217;s public works and infrastructure committee, &#8220;is we gave them a loan guarantee and they&#8217;re borrowing money but they can&#8217;t make the payments on the loan&#8230; Council&#8217;s going to have to deal with where it wants to go forward and how it wants to move forward with the future of Bixi.&#8221; And this all may, he went on, be part of a larger issue with Bixi, which is based in Montreal; as he understands it, the central organization &#8220;has been told to divest itself of Bixi Toronto.&#8221; </p>
<p>Bixi officials were not immediately available to comment.</p>
<p>City staff were careful to emphasize that, while Bixi is facing financial problems, in terms of actual uptake and use, things have been going well: &#8220;From an operational perspective the BIXI public bicycle program has been very successful. In a very short time it has become an important part of the transportation mix in the downtown area with 4,630 paid subscribers and more than 1.3 million bicycle trips generated since the program launched. BIXI is also a key component of the transportation plan being developed for the Pan Am Games.&#8221;</p>
<p>Mike Layton (Ward 19, Trinity-Spadina) is a big proponent of Bixi, and says that the problem may be that the system is much smaller than it needs to be in order to hit a threshold of financial viability. &#8220;The original [City staff] report suggested that we needed to get up to a certain number of bikes and stations to make it sustainable at all, so why is this a surprise that it&#8217;s not sustainable at a third of the [size]?&#8221; He remains convinced that Toronto needs a bike-sharing system, and thinks most of his colleagues on council won&#8217;t use this financial issue as an excuse to try to shut Bixi down. &#8220;I don&#8217;t suspect that will be the case—it&#8217;s been fairly successful. A lot of tourists use it, a lot of local folks use it, so if we&#8217;re talking about trying to attract tourists and make this a city that people want to come and visit, this certainly is one of those pieces.&#8221; </p>
<p>When City staff first set out a vision for a bike-sharing program in Toronto, they laid out something that was much more ambitious in scale than what we ended up with. That plan [<a href="http://www.toronto.ca/legdocs/mmis/2009/pw/bgrd/backgroundfile-21587.pdf">PDF</a>] called for 3,000 bikes servicing an area that stretched from High Park in the west to Broadview in the east, and from Bloor to Lake Ontario. The agreement with Bixi, when it was eventually settled on, included a plan for the 1,000 bikes we have now as an initial phase, <a href="http://torontoist.com/2012/10/anticipation-building-over-bixis-next-move/">with an eye to expanding the system</a> as time went on. That expansion never came.</p>
<p>City staff&#8217;s new report on Bixi&#8217;s finances will go to the executive committee at City Hall next week for further debate; we anticipate much of that discussion will take place behind closed doors, so it may be a while yet before we know exactly what&#8217;s in store for the bike-sharing program.</p>
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		<title>Spotted: Trapped Bixi Bikes</title>
		<link>http://torontoist.com/2012/11/spotted-trapped-bixi-bikes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=spotted-trapped-bixi-bikes</link>
		<comments>http://torontoist.com/2012/11/spotted-trapped-bixi-bikes/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 21:00:46 +0000</pubDate>
		<dc:creator>Torontoist</dc:creator>
				<category><![CDATA[cityscape]]></category>
		<category><![CDATA["Union Station"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[spotted]]></category>

		<guid isPermaLink="false">http://torontoist.com/?p=217318</guid>
		<description><![CDATA[<img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2012/11/bixi-union-construction-1-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="bixi-union-construction-1" /><p class="rss_dek">SPOTTED BY: Laurence Lui WHERE: The Bixi Station on the south side of Front Street, along the Federal Building between Bay and Yonge streets. WHEN: Sunday, November 25 at 8 p.m. WHAT: Walking home last night, occasional Torontoist contributor Laurence Lui spotted this construction/cycling conflict at the main Bixi station that serves Union. As of [...]</p>]]></description>
				<content:encoded><![CDATA[<p><img src="http://torontoist.com/wp-content/uploads/2012/11/bixi-union-construction-1.jpg" alt="" title="bixi-union-construction-1" width="640" height="480" class="alignnone size-full wp-image-217323" /><img src="http://torontoist.com/wp-content/uploads/2012/11/bixi-union-construction-2.jpg" alt="" title="bixi-union-construction-2" width="640" height="480" class="alignnone size-full wp-image-217324" /></p>
<p style="margin: 8px 70px;"><span style="font-size: 14px; color: #000000; font-weight: bold;">SPOTTED BY:</span> Laurence Lui</p>
<p style="margin: 8px 70px;"><span style="font-size: 14px; color: #000000; font-weight: bold;">WHERE:</span>  The Bixi Station on the south side of Front Street, along the Federal Building between Bay and Yonge streets.</p>
<p style="margin: 8px 70px;"><span style="font-size: 14px; color: #000000; font-weight: bold;">WHEN:</span> Sunday, November 25 at 8 p.m.</p>
<p style="margin: 8px 70px;"><span style="font-size: 14px; color: #000000; font-weight: bold;">WHAT:</span> Walking home last night, occasional <em>Torontoist</em> contributor Laurence Lui spotted this construction/cycling conflict at the main Bixi station that serves Union. As of last night, the hoarding was blocking off about half of that Bixi station, with many of the bikes there rendered inaccessible.</p>
<p style="border-bottom: 1px dotted #cccccc; border-top: 1px dotted #cccccc; padding: 20px 0 20px 0;"><em><a href="http://torontoist.com/spotted">Spotted</a> features interesting things our readers discover in their journeys across Toronto.  If you spot something interesting, send a photo and pertinent details to <a href="mailto:tips@torontoist.com">tips@torontoist.com</a>.</em></p>
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		<title>2011 Hero: Bixi Toronto</title>
		<link>http://torontoist.com/2011/12/2011-hero-bixi-toronto/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-hero-bixi-toronto</link>
		<comments>http://torontoist.com/2011/12/2011-hero-bixi-toronto/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 19:26:11 +0000</pubDate>
		<dc:creator>Steve Fisher</dc:creator>
				<category><![CDATA[NoIndex]]></category>
		<category><![CDATA["bixi toronto"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cityscape]]></category>
		<category><![CDATA[hero 2011]]></category>
		<category><![CDATA[heroes and villains]]></category>
		<category><![CDATA[heroes and villains 2011]]></category>
		<category><![CDATA[jeremy kai]]></category>

		<guid isPermaLink="false">http://torontoist.com/?p=108321</guid>
		<description><![CDATA[Nominated for: making it easier to be a cyclist in the city.<p class="rss_dek"><img width="100" height="100" src="http://torontoist.com/wp-content/uploads/2011/12/jk_hero_bixi-100x100.jpg" class="attachment-thumbnail wp-post-image" alt="jk_hero_bixi" /><p class="rss_dek">Torontoist is ending the year by naming our Heroes and Villains—the very best and very worst people, places, things, and ideas that have had an influence on the city over the past twelve months. From December 12–23, the candidates for Mightiest and Meanest—and new this year, a reader&#8217;s write-in option! From December 26–29 you&#8217;ll be [...]</p></p>]]></description>
				<content:encoded><![CDATA[Nominated for: making it easier to be a cyclist in the city.<p class="rss_dek"><p><img src="http://torontoist.com/wp-content/uploads/2011/12/jk_hero_bixi.jpg" alt="" title="jk_hero_bixi" width="640" height="640" class="alignnone size-full wp-image-113057" /></p>
<p>Torontoist <em>is ending the year by naming our <strong><a href="http://torontoist.com/tag/heroes-and-villains-2011/">Heroes and Villains</a></strong>—the very best and very worst people, places, things, and ideas that have had an influence on the city over the past twelve months. From December 12–23, the candidates for Mightiest and Meanest—and new this year, a reader&#8217;s write-in option! From December 26–29 you&#8217;ll be able to vote for Toronto’s Superhero and Supervillain of the year, and we&#8217;ll reveal the results December 30.</em></p>
<hr class="dottedgrey">
<p>When Bixi Toronto <a href="http://torontoist.com/2011/05/bixi_toronto_is_here/">launched</a> in May, we were surprised at how quickly we fell for the sturdy, practical rides that popped up at solar-powered stations across the downtown core—turns out that the bike-share system appeals to even habitual TTC users and bike owners. Stormy when you leave home? Take the TTC or a taxi, and when the sun&#8217;s shining later, you can hop on Bixi and pedal home. Planning to paint the town red? Bixi out, dock it and forget it; you won&#8217;t have to return for your wheels the next day. Your friend lacks a bike? Lend them yours, rent a Bixi bike, and away you both roll. </p>
<p>A recent <a href="http://toronto.openfile.ca/toronto/text/cost-getting-around-race-against-bike-bus-car-and-foot">experiment</a> by <em>OpenFile</em> concluded bicycling, used in conjunction with other forms of transit, is the best way to traverse Toronto. Perfect for flexible usage, Bixi&#8217;s affordable for casual users, who can access the system for 24 hours for $5, and for dedicated users, whose $95 annual membership pays off after just 19 days of usage. This <a href="https://www.theglobeandmail.com/news/national/toronto/toronto-montreal-bixi-comparison/article2248507/?from=2247669"><em>Globe &#038; Mail</em> infographic</a> points to a successful start: Bixi bikes in Toronto are ridden almost three times as often daily as in Montreal. For smartphone users, bikes and empty docks are easy to find with the <a href="http://www.spotcycle.net/">SpotCycle app</a>, or Bixi&#8217;s own <a href="https://toronto.bixi.com/stations/">station map</a>. That&#8217;s why we recommended using Bixi <a href="http://torontoist.com/2011/09/nuit-blanche-2011-guide-getting-around/">during Nuit Blanche</a>, when Toronto is notoriously hard to traverse by car or the TTC.</p>
<p>The system isn&#8217;t perfect. Some customers complain on <a href="https://www.facebook.com/BIXItoronto">Facebook</a> that the instructions are confusing; only the first 30 minutes are included. Beyond that, extra charges apply, though you only have to dock at a station for two minutes to reset the clock. We&#8217;ve seen people taking Bixi bikes on the Toronto Island ferries, and hoped they knew their credit cards would take a significant hit for several hours out (to Bixi&#8217;s credit, they often credit first-time users for their rookie mistake).</p>
<p>Another issue: expansion, which is crucial for attracting new subscribers. Bixi recently re-assigned lesser-used stations, as well as some they needed to remove to accommodate snow clearing, west to Bathurst Street and east to Parliament Street (from Cabbagetown to the Distillery District), resulting in a <a href="http://www.thegridto.com/city/local-news/where-bixis-moving-to/">50 per cent zone increase</a>. But no new bikes were added; this was more of a strategic redeployment. For that, Bixi will need the support of City Hall. Financed by users and sponsors, Bixi Toronto (unlike in Montreal) isn&#8217;t looking for financial support from the City, but does require municipal approval for station placements. Future expansion also relies on the bike lane program&#8217;s progress; the Bixi bikes, built for comfort over speed, aren&#8217;t suited to jockeying in automobile traffic—they do better when you give them space. </p>
<p>For now, though, we still thrill to see people coasting by on a Bixi bike. This winter, we look forward to dressing in layers, hopping on a Bixi bike, and bypassing the cramped TTC rides many commuters have to endure. Care to join us for a spin?</p>
</p>]]></content:encoded>
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		<title>How a Guy Took Bike Sharing Into His Own Hands</title>
		<link>http://torontoist.com/2011/07/how_a_guy_took_bike_share_into_his_own_hands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how_a_guy_took_bike_share_into_his_own_hands</link>
		<comments>http://torontoist.com/2011/07/how_a_guy_took_bike_share_into_his_own_hands/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 15:00:00 +0000</pubDate>
		<dc:creator>Steve Kupferman</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA["alexander labayen"]]></category>
		<category><![CDATA["markland woods"]]></category>
		<category><![CDATA[Bike Share]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[etobicocke]]></category>

		<guid isPermaLink="false">http://torontoist.com/2011/07/how_a_guy_took_bike_share_into_his_own_hands/</guid>
		<description><![CDATA[<p class="rss_dek">Bixi brought bike share to <a href="http://torontoist.com/2011/06/bike_union_launches_we_want_more_bixi_campaign.php">a sliver of the downtown core</a> this spring, but the majority of Toronto residents are still reliant on their own wheels to get them from place to place. Meanwhile, there is one Etobicoke community that already has its own bike-share program, of sorts. Alexander Labayen, 35, operates it out of his home garage.
</p>]]></description>
				<content:encoded><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;">
<div class="image-none" style=" width:640px; "> <img alt="20110708indiebikeshare2.jpg" src="http://torontoist.com/attachments/SteveKupferman/20110708indiebikeshare2.jpg" width="640" height="480" /> <br /> <i>Lebayen&#8217;s DIY bike share program is headquartered in&#8230; this garage. Photo courtesy of Alexander Lebayen.</i></div>
<p> </span><br />
Bixi brought bike share to <a href="http://torontoist.com/2011/06/bike_union_launches_we_want_more_bixi_campaign.php">a sliver of the downtown core</a> this spring, but the majority of Toronto residents are still reliant on their own wheels to get them from place to place. Meanwhile, there is one Etobicoke community that already has its own bike share program, of sorts. Alexander Labayen, 35, operates it out of his home garage.</p>
<p><span id="more-61219"></span><br />
Labayen, who runs the blog <a href="http://www.416cyclestyle.com/">416Cyclestyle</a>, moved from downtown to the north Etobicoke neighbourhood of Markland Woods about four years ago, into a home large enough to accommodate his growing family. He liked the neighbourhood, but started to like it even more when, in 2008, the City painted bike lanes on nearby Renforth Drive.<br />
It was in the summer of 2010, when more bike lanes were installed on Rathburn Road, another Etobicoke arterial, that Labayen started lending some of his spare bikes to his neighbours—mostly other families with small children, whom he&#8217;d met during bike rides with his own kids.<br />
His community, he says without too much condescension, is only just beginning to embrace the possibility of cycling as personal transportation.<br />
&#8220;It&#8217;s not like downtown, where every few blocks there&#8217;s some kind of bike store,&#8221; he said. &#8220;I&#8217;m trying to bring that downtown mentality.&#8221;<br />
Bixi uses solar-powered stations with built-in credit card terminals and key readers. Labayen&#8217;s system, by contrast, is built on bronze-age technology. &#8220;It&#8217;s based on facial recognition,&#8221; he jokes. &#8220;Either I know you or I don&#8217;t.&#8221; He works from home, and so he&#8217;s generally around during the day, and can mete out access to the bike garage as needed.<br />
Currently, the fleet stands at about 20 bikes, most of which Labayen picked up second-hand, either at garage sales or directly from neighbours, who donate them to the cause. &#8220;I haven&#8217;t lost any money on it,&#8221; he said, &#8220;because I&#8217;ve sold a few bikes on Craigslist.&#8221; There are no membership or rental fees.<br />
Labayen&#8217;s project is effectively a way of jumping the queue. Cycling advocates are already pushing to expand Bixi&#8217;s boundaries, but even if the system does grow beyond its current slice of downtown, it will likely grow from the centre out. That means, barring unexpected developments, the inner suburbs will be Bixiless until, oh, 2112 or so. Informal though it may be, the advantage to a system like Labayen&#8217;s is that it&#8217;s easy enough to set up without the involvement of government or business. (Bixi, by contrast, couldn&#8217;t happen until the City agreed to guarantee a $4.8 million loan, and the system still relies on $600,000 per year from its major corporate sponsors.)<br />
Labayen believes his system is replicable, not only in suburban communities like his, but possibly in condos with large communal spaces. &#8220;It can be done as long as someone has the room to do it,&#8221; he said.<br />
&#8220;It takes a social type of person,&#8221; he added. &#8220;It&#8217;s really someone who&#8217;s willing to say, &#8216;Hey, this is my community.&#8217;&#8221;<br />
<em>Hat tip to <a href="http://www.theurbancountry.com/2011/06/do-it-yourself-neighbourhood-bike-share.html">Urban Country</a>.</em></p>
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		<title>Bike Union Launches &#8220;We Want More BIXI!&#8221; Campaign</title>
		<link>http://torontoist.com/2011/06/bike_union_launches_we_want_more_bixi_campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bike_union_launches_we_want_more_bixi_campaign</link>
		<comments>http://torontoist.com/2011/06/bike_union_launches_we_want_more_bixi_campaign/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 20:00:00 +0000</pubDate>
		<dc:creator>Hamutal Dotan</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Bikes]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[toronto cyclists union]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://torontoist.com/2011/06/bike_union_launches_we_want_more_bixi_campaign/</guid>
		<description><![CDATA[<p class="rss_dek">Toronto, as we have learned in the last few weeks, <a href="http://www.globaltoronto.com/video/index.html?releasePID=oGDoxggNkbEH9f2CQWxp6tLEu1Q6_l5s">loves</a> its new <a href="http://torontoist.com/2011/05/bixi_toronto_is_here.php">Bixi bikes</a>. After six weeks of operation, ridership stats are strong, and so far the biggest problem is that some destinations are so popular that there aren't any available slots to dock the bikes at certain stations. Hoping to capitalize on the momentum, the Toronto Cyclist Union is launching a campaign to expand the bike sharing program.
</p>]]></description>
				<content:encoded><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;">
<div class="image-none" style=" width:640px; "> <img alt="20110622bixi.jpg" src="http://torontoist.com/attachments/HamutalDotan/20110622bixi.jpg" width="640" height="598" /> <br /> <i>Photo by <a href="http://www.flickr.com/photos/metrix_feet/5764338375/">Metrix X</a> from the <a href="http://www.flickr.com/groups/torontoist">Torontoist Flickr Pool</a>.</i></div>
<p> </span><br />
Toronto, as we have learned in the last few weeks, <a href="http://www.globaltoronto.com/video/index.html?releasePID=oGDoxggNkbEH9f2CQWxp6tLEu1Q6_l5s">loves</a> its new <a href="http://torontoist.com/2011/05/bixi_toronto_is_here.php">Bixi bikes</a>. After six weeks of operation, ridership stats are strong, and so far the biggest problem is that some destinations are so popular that there aren&#8217;t any available slots to dock the bikes at certain stations. Hoping to capitalize on the momentum, the Toronto Cyclists Union is launching a campaign to expand the bike sharing program.<br />
It was a fairly safe bet that Bixi&#8217;s arrival would be followed so soon with a request for additional bikes and stations: the current set-up sees a good concentration of bikes in the central downtown core, but that coverage area is only a portion of downtown, and a very small portion of the city as a whole. &#8220;<a href="http://bikeunion.to/we-want-more-bixi">We Want More BIXI!</a>&#8221; calls particular attention to this fact; in a statement today, bike union spokesperson Andrea Garcia noted that &#8220;the highest usage in the BIXI Toronto system occurs at the periphery, which demonstrates a high demand from Torontonians living outside of the service area. The BIXI program in Montreal experienced the same usage pattern and they were able to use this indicator as a justification for expanding the service area. Toronto should do the same.&#8221;<br />
Toronto&#8217;s Bixi program is fairly small—just 1,000 bikes compared with Montreal&#8217;s 5,000—and it was launched as a pilot project to allow the company to test the Toronto waters. At press time Bixi hadn&#8217;t replied to our request for comment on whether they are considering a Toronto expansion anytime soon, but insofar as the current set-up has been described as a pilot, the odds that the bike union&#8217;s campaign meets with success, sooner or later, seem quite good.</p>
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		<title>Spotted: Bixi Bikes Bashed by Car</title>
		<link>http://torontoist.com/2011/05/spotted_bixi_bashed_by_car/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=spotted_bixi_bashed_by_car</link>
		<comments>http://torontoist.com/2011/05/spotted_bixi_bashed_by_car/#comments</comments>
		<pubDate>Mon, 09 May 2011 21:00:00 +0000</pubDate>
		<dc:creator>Torontoist</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[spotted]]></category>

		<guid isPermaLink="false">http://torontoist.com/2011/05/spotted_bixi_bashed_by_car/</guid>
		<description><![CDATA[<p class="rss_dek">SPOTTED BY: Andrea Toole. WHERE: On Bay Street, across from City Hall. WHEN: This afternoon. WHAT: At 3:06 p.m, Toole tweeted: &#8220;Male driver jumped curb, ran over @bixitoronto bike row on Bay St. across from City Hall,&#8221; and included links to two photos of the crash&#8217;s aftermath (see more photos here). A few minutes later, [...]</p>]]></description>
				<content:encoded><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"> <img alt="20110509bixicrash.jpg" src="http://torontoist.com/attachments/MegCampbell/20110509bixicrash.jpg" width="640" height="478" /> </span><br />
<span style="font-size:12px; color:#000000;font-weight:bold;">SPOTTED BY:</span> <a href="http://www.flickr.com/photos/andreat/">Andrea Toole</a>.<br />
<span style="font-size:12px; color:#000000;font-weight:bold;">WHERE:</span> On Bay Street, across from City Hall.<br />
<span style="font-size:12px; color:#000000;font-weight:bold;">WHEN:</span> This afternoon.<br />
<span style="font-size:12px; color:#000000;font-weight:bold;">WHAT:</span> At 3:06 p.m, Toole <a href="https://twitter.com/#!/andreat76/status/67666737960730624">tweeted</a>: &#8220;Male driver jumped curb, ran over @bixitoronto bike row on Bay St. across from City Hall,&#8221; and included links to <a href="http://yfrog.com/hsmbxiej">two</a> <a href="http://yfrog.com/h21czxomj">photos</a> of the crash&#8217;s aftermath (see more photos <a href="http://www.flickr.com/photos/andreat/sets/72157626560240335/with/5704890546/">here</a>). A few minutes later, she added &#8220;&#8230;Tow truck, police, Court Services &#038; onlookers on scene. Lexus driver still in car. Witnesses being questioned.&#8221; Though medics were on scene half an hour after the crash, it appeared to Toole that no one was injured in the incident.<br />
<em>Hat tip to <a href="https://twitter.com/#!/hyfen">Andrew Louis</a>.</em></p>
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		<title>Bixi Toronto is Here</title>
		<link>http://torontoist.com/2011/05/bixi_toronto_is_here/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bixi_toronto_is_here</link>
		<comments>http://torontoist.com/2011/05/bixi_toronto_is_here/#comments</comments>
		<pubDate>Wed, 04 May 2011 13:30:00 +0000</pubDate>
		<dc:creator>Jamie Bradburn</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA["bike sharing"]]></category>
		<category><![CDATA["Denzil Minnan-Wong"]]></category>
		<category><![CDATA["public bike system company"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[toronto cyclists union]]></category>
		<category><![CDATA[transit]]></category>

		<guid isPermaLink="false">http://torontoist.com/2011/05/bixi_toronto_is_here/</guid>
		<description><![CDATA[<p class="rss_dek">“Today we are celebrating the introduction of an amazing new piece of cycling infrastructure into our city’s portfolio.” With those words, Toronto Cyclists Union director of advocacy and operations Andrea Garcia gave her blessing to the long-awaited official launch of Bixi Toronto yesterday morning. Despite the rainy conditions, cyclists and media descended upon Gould Street [...]</p>]]></description>
				<content:encoded><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"> <img alt="20110504infinitebixis.jpg" src="http://torontoist.com/attachments/toronto_jamieb/20110504infinitebixis.jpg" width="640" height="400" class="image-none" /> </span><br />
“Today we are celebrating the introduction of an amazing new piece of cycling infrastructure into our city’s portfolio.” With those words, <a href="http://bikeunion.to/">Toronto Cyclists Union</a> director of advocacy and operations Andrea Garcia gave her blessing to the <a href="http://torontoist.com/2011/03/bixi_toronto_to_launch_may_3.php">long</a>-<a href="http://torontoist.com/2011/04/bixi_watch_2011_continues.php">awaited</a> official launch of <a href="https://toronto.bixi.com/">Bixi Toronto</a> yesterday morning. Despite the rainy conditions, cyclists and media descended upon Gould Street outside the Ryerson Bookstore to witness the arrival of the first batch of sturdy black bicycles.</p>
<p><span id="more-60022"></span><br />
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"> <img alt="20110504bixistands.jpg" src="http://torontoist.com/attachments/toronto_jamieb/20110504bixistands.jpg" width="640" height="640" class="image-none" /> </span><br />
Out of the 80 stations and 1,000 bikes that will constitute the first wave of Bixi Toronto, 50 stations and 300 bikes were activated for use yesterday. Some subscribers who might have braved the rain for a day one ride were still waiting for their keys to come, but <a href="http://www.bixisystem.com/home">Public Bike System Company</a> official Gian-Carlo Crivello reassured those attending that 1,200 keys were mailed last Wednesday and will arrive soon. Among other tidbits the audience was told about the bike-share program: local employees of sponsor Desjardins are eligible for a 50 per cent discount off an annual membership; co-sponsor Telus will donate one dollar from each annual membership to the Heart and Stroke Foundation; the bikes will be maintained by Mount Dennis-based <a href="http://www.lefca.org/about_us/index.shtml">Learning Enrichment Foundation</a>; and a smartphone application called <a href="http://www.spotcycle.net/">Spotcycle</a> will allow users to track bike availability at stations. Concerns about theft were dismissed based on the low rate of missing bikes in Montreal, but it was revealed that the bikes won’t be equipped with tracking devices.<br />
Speaking for the City, Councillor Denzil Minnan-Wong (<a href="http://torontoist.com/politics/ward34.php">Ward 34</a>, Don Valley East)—who actually voted against the Bixi program during the last term of council—stressed the ease of use, affordable membership cost, and health benefits Bixi Toronto would bring the city, as well as pointing it out as a fine example of a public/private partnership. “For a guy like me who lives in the suburbs and has to drive downtown, you now have an opportunity to take one of these Bixi bikes to a meeting,” he noted. “You can take it to your lunch appointments—if you’re bicycling from point A to point B, it allows you to order something different on the menu because you know that you’re burning off those calories during the lunch period and afterwards.” We await future studies on the effects of Bixi Toronto on the waistlines of downtown workers.<br />
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"> <img alt="20110504ridingbixi.jpg" src="http://torontoist.com/attachments/toronto_jamieb/20110504ridingbixi.jpg" width="640" height="400" class="image-none" /> </span><br />
Since media were allowed to test the bikes, we couldn’t resist trying one. We were shown the light pattern to watch out for after inserting the key into the station (flashing yellow, a pause, then green to go), then mounted the bike. After worrying that the seat was raised too high, and using our feet to break during the first awkward pedals, riding quickly became comfortable. As we did 360s in the middle of the intersection of Gould and Victoria, we noticed the bike’s smooth handling and wished we could have wandered off for a typical half-hour trek.<br />
We also discovered how resilient the bikes are. As the crowd thinned, we wandered by a row of a dozen Bixis that weren’t tethered to a docking bay. Suddenly, there was a crashing sound. One inadvertent swing of our backpack caused the row of bikes to tumble like dominoes. They were quickly propped back up without any signs of damage. If the Bixi bikes can survive a clumsy reporter, they should handle Toronto’s roads just fine.<br />
<em>Photos by Remi Carreiro/Torontoist.</em></p>
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		<title>Bixi Watch 2011 Continues</title>
		<link>http://torontoist.com/2011/04/bixi_watch_2011_continues/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bixi_watch_2011_continues</link>
		<comments>http://torontoist.com/2011/04/bixi_watch_2011_continues/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 16:00:00 +0000</pubDate>
		<dc:creator>Steve Kupferman</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA["public bike system company"]]></category>
		<category><![CDATA[Bixi]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[desjardins]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[Telus]]></category>
		<category><![CDATA[transit]]></category>

		<guid isPermaLink="false">http://torontoist.com/2011/04/bixi_watch_2011_continues/</guid>
		<description><![CDATA[<p class="rss_dek">A screenshot of Bixi Toronto&#8217;s newly updated website, as it appeared earlier this morning. Bixi Toronto is scheduled to launch exactly one week from now, on May 3. Until Monday night we still had doubts, because there were no new details on how, specifically, the rollout was going to work. But the Bixi Toronto website [...]</p>]]></description>
				<content:encoded><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;">
<div class="image-none" style=" width:640px; "> <img alt="20110426bixi3.png" src="http://torontoist.com/attachments/SteveKupferman/20110426bixi3.png" width="640" height="327" /> <br /> <i>A screenshot of Bixi Toronto&#8217;s <a href="https://toronto.bixi.com/">newly updated website</a>, as it appeared earlier this morning.</i></div>
<p> </span><br />
Bixi Toronto is scheduled to launch exactly one week from now, on May 3. Until Monday night we still had doubts, because there were no new details on how, specifically, the rollout was going to work. But the <a href="https://toronto.bixi.com/">Bixi Toronto website</a> was just updated with a trove of information, and now we know two important things that we didn&#8217;t before.</p>
<p><span id="more-59805"></span><br />
<strong>New Thing #1: Station Locations</strong><br />
A Google map on the Bixi Toronto site shows the exact anticipated locations for the system&#8217;s docking stations (there are supposed to be 80, but we haven&#8217;t counted). One surprise is that a few of them fall outside the boundaries of the established coverage area. For example, there&#8217;s one in Kensington Market, even though Spadina Avenue is supposed to be the system&#8217;s western limit. The Market is a major downtown cycling destination, so having a station there would increase the utility of Bixi Toronto as a whole.<br />
Less great is the fact that there doesn&#8217;t seem to be a single planned station location in all of Chinatown—though to be fair, you&#8217;d probably have to move a dozen crates of mangosteens out of the way to fit any new street furniture there, or otherwise eliminate on-street parking.<br />
CityPlace is also apparently getting shafted for stations. It falls at the western extreme of Bixi Toronto&#8217;s boundaries, but even so, to exclude so many condos from easy access to the bikes seems like a missed opportunity, especially considering the fact that the neighborhood isn&#8217;t well served by existing transit, with just a couple of streetcar lines for around 12,000 residents.<br />
The plan, when last we checked, was for Bixi&#8217;s coverage area to expand over time. If that happens, some of the system&#8217;s initial deficiencies may disappear.<br />
<span class="mt-enclosure mt-enclosure-image" style="display: inline;">
<div class="image-right" style=" width:350px; "> <img alt="20110426bixi2.jpg" src="http://torontoist.com/attachments/SteveKupferman/20110426bixi2.jpg" width="350" height="467" /> <br /> <i>Stations are already being installed in locations around downtown. Photo by Alexander Wu.</i></div>
<p> </span><br />
<strong>New Thing #2: Telus and Desjardins are Bankrolling Things</strong><br />
Most of Bixi Toronto is being paid for with a $4.8 million loan, taken out by the Public Bike System Company (the company that provides Bixi and will operate the system in Toronto) and guaranteed by the City.<br />
But as part of the contract between the City and PBSC, the system also needs $600,000 per year in sponsorships for its first three years. Last summer, ING Direct Canada <a href="http://wx.toronto.ca/inter/it/newsrel.nsf/0/6052ea9223c73fa98525777d0063b0cf?OpenDocument">was announced</a> as Bixi Toronto&#8217;s lead sponsor. For this they enjoyed several months of deserved ballyhoos.<br />
EXCEPT! In a <a href="http://www.newswire.ca/en/releases/archive/March2011/16/c3563.html">press release dated March 16</a>—the day after the Bixi Toronto release date was announced, bringing with it a fresh round of publicity—ING announced that it had backed out of the deal late last year, and was no longer involved in Bixi at all. &#8220;Unfortunately during contract negotiations last November,&#8221; says the release, &#8220;we were unable to reach an agreement with BIXI on the terms of the sponsorship, which changed over time.&#8221;<br />
The new main sponsors are Telus and Desjardins. Get used to <a href="http://www.telusmobility.com/en/">their</a> <a href="http://www.desjardins.com/fr/bienvenue.jsp">logos</a>, because you&#8217;ll be seeing them all over downtown, emblazoned on Bixi gear.</p>
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