Source: The Financial Post, March 13, 1930. Not noted in the fine print for the Great Six coupe shown in today’s ad: whether the $2,675 price tag (which, according to the Bank of Canada’s inflation calculator, would be around $33,250 in current currency) includes a replica suit of armour so your chauffeur can drive you [...]

Source: Maclean’s, October 1972. If your friends could see you now in a redesigned ’73 Cutlass Supreme, they’d be impressed by the new set of wheels you got to chauffeur that special person you’re trying to dazzle, even if it is the third new date you’ve gone on this week. Go on, show off your [...]

Source: The Globe, June 1, 1929 As Toronto taxpayers now own part of General Motors, we feel it appropriate to offer up a slice of their new investment’s history. The Oakland Motor Car Company was launched in Pontiac, Michigan, in 1907 and was purchased by General Motors two years later. The marque was positioned above [...]

Every Saturday morning Historicist looks back at the events, places, and characters—good and bad—that have shaped Toronto into the city we know today. Crowd looking over fence at wrecked automobile in ditch, south side of Dupont, east of Christie, c. 1910. City of Toronto Archives, Fonds 1244, Item 61. Attention drivers intending to head out [...]

Source: The Globe and Mail, February 22, 1954 The Canadian International Auto Show runs this week, drawing curious onlookers in the face of a slumping market. Before the show began in 1974 there were several attempts to create ongoing automotive events, from annual displays at the Canadian National Exhibition to attempts to run shows at [...]

Jagshemash! Borat is a hit. It’s getting rave reviews, grossing millions, and definitely the most quotable thing we’ve seen in ages. But Borat seems to have missed most of the -ist cities, and we were all wondering how the film would have been different if he’d made his way around the world on the -ist [...]