You are browsing the Discovery! category
November 30, 2007
A couple weeks back, Spacing Wire posted this brilliant old TTC ad that made us hungry for more forgotten gems of Toronto advertising. The video in question was uploaded by a user calling themselves WNED 17, and their entire archive is made up of similar videos. In fact, their profile page provides a mission statement: "Youtube user WNED17 is proud to present repeat portions of broadcast captured in the 1980s and early 1990s via......
Continue Reading "Only in Toronto Can You Fly to Jupiter"Most people wouldn't associate Toronto with abandoned roads, but a few of them dot the city if you know where to look. One of the better examples is this surviving portion of old Don Mills Road as it climbs north out of the Don Valley. The current Don Mills Road is to the right in the picture above. The original road was realigned and widened in the 1950s to connect the new community of......
Continue Reading "Goin' Down The Road"Torontoist likes its java joints in all shapes and sizes. Whether it's a mom-and-pop lunch counter that has fired up the pots since Confederation, multinational chains, or the latest in fairly traded barista artistry, Toronto is home to a wide variety of places where one can find an honest cup of joe and a comfortable place to sit. Our latest discovery may be the city's coziest coffee counter. Located on College west of Bathurst,......
Continue Reading "The Coziest Coffee Shop in Town"November 27, 2007
As the 20th Century dawned, Danforth Avenue was a muddy road that served as the northern boundary for the eastern portions of the city of Toronto. Between 1909, when the city made its first major annexation on the north side of Danforth, and the appearance of today's ads in 1921, the area we now know as "The Danforth" rapidly changed from a semi-isolated mix of farmland, villages and church reserves to a series of......
Continue Reading "Vintage Toronto Ads: Danforth Rising"November 23, 2007
While events like Luminato and Nuit Blanche are fantastic, Toronto is sorely lacking in quality, long-term public art. Last April, Henk Hofstra created an "urban river" in Drachten, Holland. The Blue Road installation is an example of what mind-blowing urban public art can be. Featuring 1000 metres of road painted blue and the phrase "Water is Life" written in eight-metre-high letters across it, the Blue Road is reminiscent of the waterway that used to be......
Continue Reading "Blue Road-eo"Advertisement: Torontoist Continues Below!
November 20, 2007
Flickr has just launched Places, a new location-centric way to explore the best photography in the world. Harnessing the site's geo-tagging features (which allow users to plot their photos on a map), Places creates a page for most major cities, regions, and countries, featuring popular photos, popular photographers, popular tags, and popular groups for that area. In addition to checking out the fun that is Toronto's page (top recent tags: "santaclausparade" and "parade," current......
Continue Reading "Everything in Its Right Place"How does a newly-opened shopping complex bring in shoppers? Hold a British-themed sale, featuring specials on fine UK products like Orange Julius and Gordon Lightfoot records! The Yonge-Eglinton Centre opened in October 1973 with Dominion and Horizon as its anchors. The short-lived Horizon chain was an attempt by Eaton's to enter the crowded discount department store field. This location was converted to an Eaton's store when the company pulled the plug on Horizon in......
Continue Reading "Vintage Toronto Ads: British Days at Yonge and Eglinton"The next time you're walking along the wooded trails near the marsh in E.T. Seton Park, you may find a weathered sign overlooking a wet meadow. Still barely legible, it reads: Trees in this area were planted by the Outing Club of East York in honour of Charles Sauriol who was instrumental in the preservation of this valley August 1980 The Outing Club of East York's Diane Vieira told us that in its early......
Continue Reading "Sign of the Times"November 18, 2007
Like it or not, there's no escaping the CN Tower. Views from the building are so ubiquitous that it's hard to find a genuinely interesting shot––to say nothing of shots of the building. Still, plenty of photographers pull off a view of the city from the tower that's different and interesting, be it of a fog-covered downtown or a city up late for Nuit Blanche. Add to that pack Derek Purdy's neat stitched panorama......
Continue Reading "Has A Good Home"November 14, 2007
Dr. David Evans is an Associate Curator in the ROM's Vertebrate Paleontology department. Upon assuming the job in May, he was assigned the task of finding a flagship sauropod specimen to display in the museum's upcoming exhibit (opening December 15) within the Michael Lee-Chin Crystal. Little did Evans know that he didn't have far to look. While on a scouting trip to Wyoming, the bone buff came across an article by noted sauropod expert......
Continue Reading "Skeletons In The Closet"November 13, 2007
Wouldn't your friends appreciate it more if you were present for dinner? Unless you are rewarding them, do you trust your friends and clients enough not to blow your credit limit in a swanky establishment such as this restaurant? Toronto was one of several Canadian cities featured in this late 1970s American Express campaign. All of the ads feature models who look too eager to serve cardmembers (check out Vancouver's entry). It's hard to......
Continue Reading "Vintage Toronto Ads: Friends in the City"November 12, 2007
These days, everyone and their grandmother has a celebrity gossip blog. Perez Hilton became a millionaire by outing Lance Bass and defacing paparazzi photos, while TMZ.com (named for the Thirty Mile Zone surrounding Hollywood) came out of nowhere in 2005...
Continue Reading "Brent Butt Caught Canoodling On Streetcar!"Reader Cy Goldsbie sent us the above photos, taken at St. Clair West station, along with the following note: These aren't the greatest pictures, but I think they're clear enough. The hand-written sign is one of two on the same wall just above the duct tape sign. I think I've discovered a new font that even Joe Clark doesn't know about. Of the font mixture of which he spoke, 'Duct-Tape' was never mentioned. As......
Continue Reading "Duct Tape Irregular Semibold"November 8, 2007
TTC EMPLOYEES WANTED PAY: 26.58/hr JOB REQUIREMENTS: • Able to be rude and unhelpful • Must be constantly late • Willing to waste tax payer moneyTTC service, union wages, and graffiti. If this post gets fewer than thirty comments, we'll be very sad. Thanks to Corinne Alstrom for the tip! And thanks to the people who helped decipher the hard-to-read middle bullet point. Photo taken by Jonathan Goldsbie, at the southwest street-level entrance to......
Continue Reading "Right-Wingers Using Traditionally Left-Wing Tactics To Make Their Point. Cute."Spray-painted markings for infrastructure projects are a common sight in the urban landscape. A myriad of numbers and arrows painted on lawns and sidewalks form a special language for technical crews to follow, usually to locate buried pipes and...
Continue Reading "A Crack in the Infrastructure"Advertisement: Torontoist Continues Below!
November 7, 2007
Torontoist spotted this bit of loveliness in St. George Station on Monday. Unlike most fugly marker graffiti, this is an elegant and playful addition to the station’s signage. It looks like the floral flourish on a crown, or possibly a fleur-de-lis. What compelled someone to draw this on the station wall? Is it a political statement, or is it simply meant to elicit a smile? Whatever the intention may have been, this piece of......
Continue Reading "St. George's Crown"November 6, 2007
There used to be a sign above a video arcade that proclaimed "Yonge Street is Fun Street." Back in the 1960s and 1970s, much of that fun was to be had at the many bars and clubs that lined the street south of Gerrard––Le Coq D'Or, Steele's Tavern, Friar's Tavern, Zanzibar Tavern and so on. Depending on the venue, you could listen to music, dance the night away or catch a striptease. Today's advertiser......
Continue Reading "Vintage Toronto Ads: Burlesque, Yonge Style"The Royal Ontario Museum didn’t know what to expect when it began organizing its new exhibit, Canada Collects: Treasures from Across the Nation (October 6–January 6). Where usually a curator arranges carefully selected artifacts into an intellectual framework that...
Continue Reading "Unique and Eclectic Canadian Culture at the ROM"November 5, 2007
The Toronto Star. July 18, 2007. Joe Fiorito column: The other day I noticed a Red Rocket, defaced from stem to stern with a depiction of a bottle of vodka and the comely legs of a party girl whose dress was hiked up around her thighs. Let me count the ways this is wrong. But first, my bona fides. I grew up during the sexual revolution. I also learned a variety of useful lessons......
Continue Reading "Red Shoe Metro Diary"November 4, 2007
Hey, remember Nuit Blanche? You know: that all-night cultural art thing a little over a month ago that maybe wasn't all that great. That thing. While the city did a pretty spectacular clean-up job, they've missed a spot: a sign sturdily attached about ten feet up a pole outside the Isabel Bader Theatre at Queen's Park and Charles Street on U of T campus still welcomes visitors to Zone 3, and invites them to......
Continue Reading "Puit Blanche"

