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Porter Airlines Wants You to Know It Needs Your Help

A simple "vote for your favourite new destination" exercise turns into a plea for support.

Screenshot from www.porterplans.com/Plans/Post-Vote.

Which new destination would you most like Porter Airlines to add to its list? Perhaps you’d prefer Vancouver, or Saskatoon—or maybe New Orleans. Those are three of the 17 cities you can choose among in a poll available on the Porter website and heavily promoted on Facebook. It’s simple: all you have to do is pick a city and submit your postal code.

The problem with getting passengers to cities farther away is that Porter would need to use bigger planes, and before it can use bigger planes and build bigger runways for those planes, it will have to convince the City, the port authority, and Transport Canada that those are good ideas. So that’s probably why, once you’ve voted for your favourite fly-me-there place, you’re greeted by a new page that kicks off with: “We’d love to fly you there—first we need your help.”

And if you’d like to help Porter fly you to the places you like, but are not sure how to go about doing so, never fear: Porter will hook you up. It turns out your postal code was used to set you up with your city councillor; and the Porter website gives you all the information you’ll need to call or email that councillor, and suggests some useful talking points, if you happen to be at a loss.

Screenshot from www.porterplans.com/Plans/Post-Vote.

Councillor Mike Layton (Ward 19, Trinity-Spadina), who is opposed to the Porter expansion plan, told the Star that he has not noticed an uptick in pro-Porter emails, and is concerned those taking the poll aren’t being given all relevant information: “Does the link also say, ‘Tell your councillor to spend public funds to enrich [Porter CEO Robert] Deluce?’” Layton asked. “Or, ‘Destroy the aquatic environment of the largest freshwater water system in the world?’”

The results of the poll should be announced soon, and Porter is also using impending-announcement teaser announcements to make its case, judging by a message it posted to its Facebook page today:

“Drum-roll please! As voted by you, your favourite new destination is…

Remember, we won’t have the chance to fly you there without your help. Visit www.porterplans.com to contact Toronto City Hall to show your support for our plan to fly you to more destinations, at lower fares, from downtown Toronto.”

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