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Welcome to TIFF 2014

Survival guides, reviews, and other fun stuff



New Subway Signage Comes to Bloor-Yonge

You'll notice more colour-coded numbers in the station starting today.

A few months ago, the TTC indicated it intended to take a new approach to signage and wayfinding. The new signs would be clearer and more consistent, and feature colour-coded numbers as well as (and sometimes in place of) the subway-line names to which we’ve all grown so accustomed.

Now you’ll be able to put those claims of improved clarity and ease of use to the test: new signs were unveiled at Bloor-Yonge Station today. The new signage will also be rolled out soon at St. George Station, and then the TTC will collect customer feedback and decide how to proceed.

“This isn’t about renaming our lines; this is about enhancing the line names we already have,” says Chris Upfold, chief customer officer for the TTC, in the video above.

But will it ever feel easy or natural to say “I always take line two to get to work?” or perhaps, “I always take the two”?