Goodbye Bixi; hello, Bike Share Toronto.
“The Bixi program was a little dodgy; we weren’t really comfortable with the financial arrangements. We’ve said goodbye to them. These new operators are experienced at it, and the parking authority has more control over the operations—and there is a business program that we think is going to make the system break even. And so if we’ve got the financial piece on solid footing, not only can we sustain the existing program, we can expand it a little bit more.”
-Denzil Minnan-Wong (Ward 34, Don Valley East), discussing Bike Share Toronto. Formerly Bixi Toronto, the bike share program will, along with a new name, have a new logo and a new operator as of April 1: the Toronto Parking Authority has selected Alta Bicycle Share to manage the service’s day-to-day operations. Alta, based in Portland, is in charge of similar systems in other cities, and its New York City service recently made the news—although “Portland-based Alta Bicycle Share’s New York City system plagued by money problems, manager’s resignation” is perhaps not the kind of headline a company is keen to generate.