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Real City Matters

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culture

Duly Quoted: David Mirvish, on Which Honest Ed’s Sign He’d Like to Keep

And he's not the only one who'd like a piece of the landmark store: hundreds turned up today for the Honest Ed's sign sale.

Photo by Laura Godfrey.

“There’s one here that says, ‘Don’t faint at these low prices prices, folks—there’s no room to lie down. And I remember my father saying that on the loudspeaker every day, when he would announce a special bargain. I’m hopeful that I can get a sign, but I’m not in line, so I have to wait my turn.”

—David Mirvish, explaining to CP24 which Honest Ed’s sign he’d like to claim as a memento. It seems a number of other Torontonians would also like a hand-lettered keepsake: hundreds of people lined up outside the store today in the hopes of snagging one of the thousand signs on sale for 50 cents and up.

“Outside the store” does not, perhaps, do justice to the full extent of this lineup: while people were, indeed, lined up outside the door, they were also lined up down Markham, across Lennox, up Bathurst, and back along Bloor. The lineup of people determined to get their hands on an Honest Ed’s sign essentially took over an entire city block. Not since the arrival of Scott Pilgrim 6 has the area seen such a lineup.

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