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Extra, Extra: A Library Without (Paper) Books, Rob Ford’s Cheque, and Toronto Eaton Centre’s Real Name

Every weekday’s end, we collect just about everything you ought to care about or ought not to miss.

Photo by deejay008, from the Torontoist Flickr pool.

  • The city of San Antonio, Texas, recently opened a public library system that doesn’t actually involve any print books. Instead, it offers a selection of electronic books and a room filled with computers. It’s hard to say whether this is actually a “the future is here” situation—a book-less library opened in Arizona in 2002, but was obliged to start offering old-timey texts again when its patrons kicked up a fuss.
  • Mayor Rob Ford continues to use his weekly interview with Washington D.C.’s The Sports Junkies as an opportunity to make statements about things like legislation and what makes women happy. Today on the show, he indicated that (a) he thinks that the federal government should look into decriminalizing marijuana, and (b) he gave his wife a cheque for $5,000 for Christmas, and she was “really happy.”
  • The Toronto Eaton Centre would like everyone to know that, going forward, it will no longer be known as “The Toronto Eaton Centre.” Or “The Eaton Centre.” Or anything else but “Toronto Eaton Centre,” thank you very much. As part of a larger re-branding effort, it will officially be doing away with the introductory “the.” “We understand that changing habits is not always easy,” says Meredith Vlitas, Senior Marketing Director for the Toronto Eaton Centre. “However, we believe that the people of Toronto can rise to this challenge.”

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Comments

  • OgtheDim

    The is a nice word. It has such a sense of definition to it. Not sure why people don’t want to use the. What do people have against positivity? Do people want to be indefinite all their lives?

    Its not like the did anything to this big conglomerate that now owns that mall.

    Did it steal their lunch money?

    Did it tip over their cows?

    No, the has been a perfectly good article, used by people for centuries.

    Now, some big company wants to get rid of the.

    Well, I’m not lying down and taking that.

    The, I’m here for ya l’l buddy.

  • http://www.quadrat.com/ David Vereschagin

    That quote should be “However, we believe that people of Toronto can rise to challenge.”

  • tyrannosaurus_rek

    Go to hell Meredith; we’ll call it whatever we want, branding be damned. Just like the SkyDome.

    • bjhtn

      Back in the day, the SkyDome put out a similar press release reminding people that it was only SkyDome, not “the” SkyDome. I see how well that went.

      It is ironic that, in the Eaton Centre’s press release nitpicking about correct nomenclature, there are two incorrect uses of an apostrophe:

      “Toronto Eaton Centre is pleased to announce that 2014 is the year it will re-establish it’s true name: [...]”

      and

      “‘”A name is ones identity [...].’”

  • dsmithhfx

    Good luck with your new career, Meredith Vlitas!