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Rob Ford Faces Santa-Style Justice

A marketing agency has put the mayor on the naughty list—for a good cause.

Mayor Ford will be getting a stocking full of coal this year. Image courtesy of Bob's Your Uncle Agency.

Ever wonder how Santa Claus feels about crack-tape deniers, hair splitters, and husbands who reveal how much, uh, “mistletoe” they get at home? Well, the verdict is in. The big man says, “Naughty.”

On December 20, Santa and a gaggle of elves will travel to City Hall and deliver a heap of coal to Mayor of Toronto—and latest addition to the naughty list—Rob Ford.

This special delivery from St. Nick is the brainchild of Bob’s Your Uncle Agency, a local marketing firm. “We have never sent coal to anyone,” said agency CEO Robert K. Froese. “[But] this really did seem like a unique situation.”

Froese and his team have set up a web page,, where visitors can “drop a lump of coal” into a digital stocking for Ford. The coal gag isn’t just a jolly Christmas jape on Ford. For every lump contributed, Bob’s Your Uncle will donate $1 to a children’s charity, up to a maximum of $5,000. It’s a way to give underprivileged kids on the Nice List a better Christmas.

With over a week left until the December 20 cut-off, over half a million lumps of coal have already been added to the site’s stocking. And the number keeps growing, by roughly 100,000 lumps per day.  “Clearly there is a significant metaphorical contribution,” Froese said. With the 5,000-lump goal already surpassed, there seems to be something more than the spirit of giving at work now.

As the mayoral election is still months away, and the likelihood of Ford being visited by Christmas spirits (ghosts, not alcohol) is looking low, giving him metaphorical and virtual coal might be Toronto’s best chance to send Ford a little comeuppance.

So give it a shot. Visit the site, and click the “Add to the pile” button. Then click it a dozen more times. That feeling you get as you watch each dull black lump thud into the sagging stocking while the numbers on the coal counter roll ever higher—it’s pure catharsis, the greatest gift of all.

UPDATE: December 12, 2013, 7:55 AM Bob’s Your Uncle Agency will be revealing on December 23 which children’s charity will receive these donations.


  • SonuvaScrimbro

    Brilliant bit of marketing for the agency. I would give good money to see a photo of Ford accepting that pile of coal. (Is this a good place to mention Ford has actually voted against programs to help needy kids at Christmastime, making his coal delivery long overdue?)

    Any chance we might be able to put that coal to use later? No reason, just asking on behalf of an angry mob looking for a way to light their torches…

  • VictorianShuter

    He better make use of it before Ontario goes coal-free! Knowing Rob, he’ll probably confuse it with charcoal and use it for his next family BBQ.

    • dsmithhfx

      Tell him it’s black crack.

  • OgtheDim

    That was the quickest and easiest click I’ve ever done.

  • zamarax

    Funny that I’ve seen some of the same people on this thread comment on others about not bullying yet here you are doing the same – way to be two faced.

    • John_E_Turner

      It’s a way to fight back. Give the bullies a taste of their own medicine.

      • zamarax

        Oh so in this case two wrongs now make a right?

        • SonuvaScrimbro

          So what’s your way of dealing with Ford, Z? Sit back, let him do whatever he wants, show no sign of any disapproval for the multitude of ways he has let down this city and the people who supported him? I’d very much like to know what you’re proposing. Because the way I see it, he’s not going anywhere on his own volition and he sure as heck isn’t going to change his ways, so he’s a big enough boy to take every raspberry aimed in his direction. Don’t blame us for stooping to his level and calling him names; blame him for setting the bar so low in the first place.

        • dsmithhfx


    • dsmithhfx

      Spare us the ‘poor Rob Ford is a victim of bullying’ narrative. He’s the serial bully, he bullies everyone. Now he’s bullying the whole city, by refusing to accept the majority want him out, gonzo, yesterday. This is just another way of sending him that message. I don’t expect it will get through, though. Come December 26, he’ll still be here bullying everyone. At least some charity gets a top-up.

      You look like a young kid, Zamarax. Take a lesson from all this: don’t grow up to be a bully like Rob Ford, and don’t do drugs (or if you do, be responsible).

      • zamarax

        That’s my throwback Thursday pic thanks…

    • vampchick21

      I’m not sure you understand what’s going on. Or is Bully the new word du jour being thrown around everytime someone thinks something is unfair?

    • torontothegreat

      Bullying? LMAO!!!!!!!!!

      Words, they have meaning…

  • dsmithhfx

    It’s even mentioned in the article ^^^.