If you make six figures, the Globe wants to be your friend.
“We are really only interested in readers who earn more than $100,000.”
—Crawley said this during a World Publishing Expo presentation. (Advertisers like to target certain groups of consumers, so a wealthy readership can be useful in attracting ad buys from companies looking to sell to to the well-heeled.) The same Journalism.co.uk article from which this quote was taken also has him saying that 40 per cent of the Globe‘s content is read by 1000 people or fewer.