A few things didn't make the cut.
This “Summer of Ford” video, released by Mayor Rob Ford’s office on YouTube earlier today, is notable for a few reasons.
1 It’s already being interpreted as an early, possibly election-law-violating salvo in the 2014 mayoral election—though, to be fair, almost every instance of the mayor’s self congratulation has been interpreted this way.
2 It was made by Ossington Creative, a marketing company with ties to Brendan Croskerry, whom Ford hired as a special assistant in May. Croskerry also wrote the background music, titled “Lil Dreamer,” which we can all agree is maybe the perfect name for an ode to Mayor Ford. (His dreams are fairly ‘lil.)
3 It makes no reference whatsoever to the defining event of Ford’s summer: the media circus following Gawker‘s May 16 article about the existence of a video that reportedly appears to show the mayor smoking crack, which Ford still hasn’t addressed in a definitive way. Instead we get a highlight reel of photo-ops.
This is what your nightly newscast would be like if Rob Ford were the person he says he is.