Advertisement, the Toronto Star, November 29, 1990.
During the 1990 Christmas shopping season, newspaper ads announced a new identity for Towne & Countrye Square: Centerpoint Mall. The new name bothered Willowdale resident Gordon Allen, who complained about the American-style spelling to the Star:
“Strange! Did the shopping ‘centre’ people hire Americans to do this material and rename their ‘centre?’ Or are we really becoming so much Americanized that even these subtle Canadian differences are to disappear completely? I know that publications have for years left out the “u” in words like labour and favour in order to save space. But, frankly, it still sends shivers through me to see theatre spelled theater, labour and favour as labor and favor, and NOW THIS! Just curious.”
We wonder how amused and/or outraged Mr. Allen would be to know that giant American retailer Target is opening one of its first Canadian stores at Centerpoint in spring 2013.