During a drive along the 401 to the Toronto branch of Santa’s Workshop on Friday, there was a sign that Santa Claus was bringing a touch of the holiday season with him for his preview of the 108th Toronto Santa Claus Parade: gentle snow flurries skated across our windshield.
At the workshop, Santa appeared fit and trim amid the floats-in-progress, presumably because of a strict diet and exercise regimen developed by Mrs. Claus and the elves. This should ensure an energetic appearance when he rides his float through downtown streets on November 18. His route, which parade president Peter Beresford described as “six and a half kilometres of smiles and fun,” will be the same as last year. The procession will begin at 12:30 p.m. at Christie Pits, then head east on Bloor Street, south on Queen’s Park/University Avenue, east on Wellington Street, and wrap up at St. Lawrence Market.
This year marks the 30th anniversary of the Santa Claus Parade’s existential crisis, in 1982. Then, the event was rescued by the downtown business community after its original organizer, Eaton’s department store, decided it was too costly to fund during a recession. Several speakers mentioned this during the preview. They praised all of the donors and volunteers who have kept this seasonal tradition alive.
The parade coincides with the start of the week-long festivities for the 100th edition of the Grey Cup. The game will be saluted with a float carrying a 14-foot replica of the cup, as well as a real-life Toronto Argonauts executive, Pinball Clemons.
Several blasts from the past will evoke nostalgic memories for parade veterans. McDonald’s is sponsoring a replica of a “Farmer in the Dell” float, which appeared in the 1951 procession. It’s intended to be the first in an annual series of throwback floats. The parade website offers a downloadable reprint of a 1952 Eaton’s colouring book, which introduces a new generation of kids to Punkinhead, the defunct department store’s one-time holiday mascot.
The website also offers a downloadable app, which will transform iPhones into jingle bells for onlookers to shake as the procession rolls by. Kids can enter an online draw for four seats on Mrs. Claus’s float. Also, three days after the parade, crowd photos taken from a “SantaCam” affixed to Santa’s float will be available for viewing—and for use in embarrassing anyone caught mugging for the camera.
Red noses are currently available at 30 Canadian Tire locations in the GTA for two dollars apiece. Proceeds will be split between Canadian Tire Jumpstart, which funds recreational sports for low-income children, and the parade. For a donation of $100 to the parade, the organizers will put a child’s name on a banner attached to the 12 Days of Christmas float. Organizers are also aiming to raise $150,000 in toy donations for remote Northern communities, part of the parade’s Toys for the North program.