Exterior of Revue Cinema, 1941. Archives of Ontario, AO 2020.
By 1938, the Revue had passed into the hands of Jacob Smith, who hired Sydney Roth to serve as its manager. Besides the Revue, this management team also ran the Kum-C on Queen Street West in Parkdale. They hired local theatre architectural experts Kaplan and Sprachman to remodel the Revue. Among the additions was the theatre’s signature marquee, which would last for the next 70 years.