Given the controversy about the effects of films on children, it’s not surprising that the Revue lent its name to an advertisement promising “good, clean motion pictures” within a year of its opening.
General Film was the distribution arm of the Motion Picture Patents Company, a trust of studios who attempted to monopolize the movie industry by obstructing independent filmmakers. Like most monoliths, it didn’t stay on top of developments like the growing popularity of feature-length movies. By the end of the decade, only Pathé (later absorbed into RKO) and Vitagraph (later bought by Warner Brothers) remained active out of the trust members listed in this ad, while the studios they tried to suppress evolved into majors like Paramount and Universal.
One connection between this ad and the Revue’s 100th anniversary celebrations: among the studios distributed through General was Méliès, the American arm of the Star Film Company run by pioneering French filmmaker Georges Méliès, a key character in Hugo.