Are billboard takeovers good, bad, or irrelevant?
|PHOTO BY:||Jeremy Gilbert|
|FIELD NOTES:||Billboards: A harmless source of income for property owners or an eyesore and intrusion on public space? Billboard takeovers: vandalism that’s not necessarily well executed or a relief from the near-constant harangue of messages telling us to shop?
The funny thing about many of the billboards in Toronto is that they are as illegal as the graffiti that covers them, yet, because money has exchanged hands to erect them, they tend to be accepted, while the people who vandalize them are demonized. In the end, does anyone even pay attention to billboards? Or do we edit them out of our visual landscape along with other things we don’t care to see? In which case, what harm is there in their artistic transformations? Discuss!