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Incredible Record Store
778 Yonge Street.
Despite reportedly being shunned by local collectors because it was “outrageously expensive,” Jonathan Lipsin’s massive inventory made his store a place to check for rarities, thanks to its “finder service.” His services were utilized by CBC and the National Archives of Canada.
Lipsin seemed disappointed when a classified ad placed for a night clerk in 1992 yielded only three applicants instead of the 200 he expected. “We’re offering a good job and we’re great employers,” he told the Globe and Mail. “This is a recession and it’s bad out there. But this makes me feel people just want to lay back and not do anything. I’m outraged.”
We couldn’t find an image of Incredible Record Store, but here is a Yonge Street record store window circa 1970 from the City of Toronto Archives (Series 1465, File 312, Item 11). Additional material from the August 19, 1992 edition of the Globe and Mail, and the September 26, 1986 edition of the Star.