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culture

Vintage Toronto Ads: Good News from Jim Curran

As CBC Radio's traffic reporter signs off after four decades on the air, we look back at the beginning of his broadcasting career.

Source: the Toronto Star, June 1, 1970.

This week marks the end of an era for loyal CBC Radio listeners because, after 40 years of traffic reporting, Jim Curran will provide his last update for Toronto commuters on Friday. Part of the Metro Morning team since the show debuted in April 1973 as Tomorrow is Here (the name changed a year later) and a fixture on the afternoon drive show for just as long, Curran has provided a parade of hosts with the latest on the city’s gridlock. We suspect that his soothing, easygoing style has likely prevented a road rage incident or two. Online reaction to his retirement announcement last month was so widespread that Curran became a trending topic on Twitter.

Before he joined CBC in 1972, Curran studied radio and TV journalism at Ryerson. During his undergrad career, he was part of CFRB’s “Good News” program for budding journalists, which we covered in a previous column. His fellow upbeat reporters included longtime instructors at Centennial College and Concordia University, and a future serial investor.

Our research also uncovered a Globe and Mail profile from 1974 that focused on Curran’s passion for antique clocks. At the time, he had assembled a collection of 25 timepieces over three years. His advice to novices was to read up on the history of Canadian clock manufacturing to avoid fakes on the market. He admitted being ripped off once: “I bought what I thought was an antique bit of Canadiana but when I got it home and took the dial off, I found it stamped Made in Japan.”

Additional information from the April 2, 1974 edition of the Globe and Mail.

Comments

  • Concord

    Ross Perigoe in that ad was for decades a journalism prof at Concordia. He recently died of cancer.

  • Gary Schlee

    Jim: Welcome to the world of retirement. (Of course, it doesn’t fully play out that way, as you’ll discover.)

  • Ian MacDougall

    This is a year later, so I don’t know if it will connect, but hello Jim
    and Gary. Congratulations on your career and your retirement, Jim. Sad
    to hear about Ross. Ian