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culture

Vintage Toronto Ads: Dial-a-Thermos!

The quick and easy way to fulfill all your Thermos needs!

Source: the Telegram, June 2, 1911.

Got an old rotary phone you’ve hung onto for years and can’t bring yourself to toss out? Why not let your friendly neighbourhood Thermos representative convert it to Dial-a-Thermos! Yes, Dial-a-Thermos has provided consumers with instant access to a fine range of insulated Thermos products since 1907. Every month, you will receive an updated list of useful items that are only one dial away! Never worry about what you’ll carry your beverages or lunches in ever again!

What if you got rid of that old-fashioned phone years ago or don’t even know what a rotary phone is? Relax—the Dial-a-Thermos tech team is working on one of those newfangled phone apps!

For readers who don’t feel like squinting while trying to read the text in the centre of this dial-styled ad, here’s what’s written to the left of the antique vacuum flask:

As a sick-room comfort, to keep ice-water in guest rooms, for children, for children’s school lunch it is indispensable. Filled, cleaned, emptied same as any ordinary bottle. Glass inside metal case. The original “keeps-hot-keeps-cold” bottle. See the genuine at first-class stores. For free booklet, write Thermos Bottle Co., Limited, Toronto.

On the right:

When travelling, motoring, boating, picnicking, camping, THERMOS enables you to have any kind of home-made refreshment, piping hot or ice-cold, anytime, anywhere. Don’t deny yourself its comforts any longer. Get one right away. See the name THERMOS stamped on the bottom of the genuine.

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