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12 Comments

culture

The New Look of the Blue Jays

Going back to the future for the team's 2012 look.

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The new Blue Jays logo, courtesy {a href="http://sportslogos.net/logo.php?id=2559d7603ouedg7ldhw0br4fn"}SportsLogos.net.{/a}

“The blue is back in Blue Jays.”

So declared team president Paul Beeston as the Blue Jays officially unveiled their logo and uniforms for the 2012 season at a noon press conference, confirming rumours we reported two months ago. The new look revives several classic team designs: the original-style bird, split lettering, a red maple leaf, and uniforms that hark back to the World Champion teams of the early 1990s.

A screen capture from today's press conference featuring Jose Bautista modelling the home uniform, Adam Lind showing off the road uniform, and Ricky Romero introducing the alternate home uniform.

According to Beeston, the revamp has been in the works for the past two years. The result is “a mark that reflects our past and takes us into the future.” Members of the 2012 Blue Jays squad modelled the new uniforms, which received generally received positive comments on Rogers Sportsnet’s live feed of the unveiling (typical post: “This is what the Jays should look like.”).

Clothing featuring the new look is launching at the Jays Shop at Sears in the Eaton Centre with an unveiling and autograph session at 5 p.m. this evening.

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Comments

  • DRYDRY

    2 years to make bad type choices? That logo looks like shit.

    • WETWET

      Awww, gloomy gus! Things are much better on this side of the cynicism wall. Come join us!

  • PSC-TO

    Serifs? Ugh

  • Anonymous

    Not real original.

  • NC

    Cool that they are “going back” to the old style logo … but the fonts are terrible. How about using the actual old logo?????

  • Anonymous

    compared to where they were this is an incredibly encouraging shift, graphic design nerd criticisms can be taken with a grain of salt (only with this though) in light of how the previous logo looked.

  • Anonymous

    It’s long overdue for professional sports to abandon the Dozens Of Super-Bevelled Razor Sharp Angry Things Overlapping With Chrome Highlights! trend their apparel partners have been pushing them into over the last few years.

  • http://www.facebook.com/paullloydjohnson Paul Lloyd Johnson

    I can’t believe people on here don’t like this! It’s not hipster, no, but it’s baseball, there is nothing hip about it. It should look sporty and it does. Moreover it should look like the Blue Jays and it definitely does. Maybe bringing back some of that old aesthetic will bring back the old winning streak too. Let’s hope!

    Truly great design embraces it’s context. This IS great design.

    • Dj Veteran

      Great design is *timeless*…i.e. the original Blue Jays logo.

      This is not that sir…this is the ‘new coke’ of logos.

      Why fix what was never broken in the first place?

      • http://www.facebook.com/paullloydjohnson Paul Lloyd Johnson

        Timeless? The original had some very 80s font happening! Come on, this is pretty much the original logo, with a few mild updates. The new coke of logos? Surely that would have been the last ‘Jays’ logo?

  • http://www.connectwithdon.com ConnectWithDon

    I like the new logo. It ties a bit of the recent and long-term past. Here’s my post on the subject: http://www.connectwithdon.com/sports/2011/11/20/blue-jays-again.html

  • Saud_naqvi

    The logo is great and perfect for Toronto baseball. Majority of Blue jays fans love the logo. Just check the sports sections and fan blogs. The rest you do not like it, likely do not care for the team in the first place, do not understand the history or the sport in general. Its not about the next IT logo that will last a few years and be out of fashion, its about tradition and creating something that is timeless in linking the different generations of Blue Jays history.

    This logo accomplishes it.