cityscape
A Gooderham Gallery
As Toronto's flatiron landmark goes on the market, we look back at its past.
Coffin Block, Front and Wellington Streets, 1873. City of Toronto Archives, Fonds 1244, Item 7335.
An iconic image of Toronto: a photograph looking west from the intersection of Church, Front, and Wellington Streets, with the Gooderham Building (a.k.a. the Flatiron) as the focal point. The unusual skinny, triangular shape, which predated New York’s flatiron by a decade, was the result of the clash between Wellington Street’s adherence to Toronto’s square grid and Front Street’s looser paralleling of the 19th century shoreline. In the 120 years since George Gooderham first surveyed his business empire from his fifth floor office, the building that bears his family’s name has evolved into a Toronto landmark.
And it’s a landmark that theoretically could be yours. Current owner Woodcliffe started the bidding process this week to find the next custodian for the historical site, which provides an opportunity to look back at how it became one of Toronto’s most beloved buildings.
