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culture

A New Look For the Blue Jays?

Is the team adopting a variant of its classic logo?

It may be back to the future time for the Blue Jays.

Based on a leaked image picked up by the “athletics aesthetics” website Uni Watch, the 2012 Blue Jays may adopt a variation of the iconic logo the team used during its first two decades. While the version making the rounds of the internet lacks the baseball backdrop of the original version, sites like The Score are reporting that their sources indicate a ball will be part of the final design.

The Star, who asked its readers to design a new Blue Jays uniform last month, notes that a change has been in the works, but the organization has kept a tight lid on what they’ve devised. When we contacted the team’s communications department this morning, they expressed surprise about the potential new look. As an employee put it succinctly, the logo was “news to me.”

Going back to a variant on the original logo makes sense for the Blue Jays, as the 2012 season marks the team’s 35th anniversary. The design could invoke nostalgic memories among fans that the generic current logo likely never will, especially if those flashbacks involve the championship teams of the early 1990s.

Who knows, maybe Blue Jays–branded junk food will also make a comeback.

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