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Mad Pride Breaks Out of the Asylum and Storms the Streets

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Mad Pride supporters gather by the historic, patient-built walls outside CAMH in Parkdale.


The organizers of last week’s Mad Pride festival want you to know that the property on Queen and Shaw, currently home to the Center for Addiction and Mental Health (CAMH), harbours an unsavory past. To glimpse this history, one need only look at the historic brick walls that line the premises. These century-old partitions were built almost entirely by patients of the former Provincial Lunatic Asylum—without pay—just one example of the exploitative labour practices that played a central role in the operation of that controversial institution.
In recognition of the past and present struggles of Toronto’s psychiatric consumer/survivor community, self-identified “mad” people and their allies gather each July by the CAMH grounds for their annual Bed Push. Armed with signs, drums, and more face paint than seems reasonable on a sweltering summer afternoon, the marchers literally break out of the historic asylum and parade through the streets of Parkdale.
“And we do it,” says organizer Elizabeth Carvalho, “escaping on gurney.”


The Bed Push is the centrepiece of Toronto’s Mad Pride festival, which has taken place annually in some form or another since the early ’90s.
“At its core, Mad Pride is about community celebration and development, rights education, and recognition of our community and its members,” notes Carvalho. It’s a global movement that draws heavily on disability and gay rights struggles.
Just as LGBTQ pride activists seek to reclaim terms like ‘queer’ and ‘fag’ from misuse, “Mad Pride activists,” says Carvalho, “seek to reclaim terms such as ‘mad,’ ‘nutter,’ ‘crazy,’ ‘lunatic,’ ‘maniac,’ and ‘psycho.’”
“You can cut through language like ‘consumer/survivor’ by saying ‘crazy,’” she goes on. “People kind of know what you mean when you say crazy, and it can be shocking because people have an expectation of what that means. Are you dangerous? Are you unreliable? And you end up seeing people who are just fun—who are just people.”

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Parkdale-High Park MPP Cheri DiNovo leads the Bed Push west along Queen Street, towards the Parkdale Community Centre.


Mad Pride activists aim to reduce the stigma surrounding mental illness by presenting “madness” in a positive context. In doing so, they hope to provide an alternative to the “you’re broken and you have to get fixed” message many see as inherent in psychiatric diagnosis. “It’s not about needing to overcome your disability. The disability becomes a part of your identity. It’s who you are.”
While Mad Pride Toronto does not align itself with the anti-psychiatry movement, or presuppose any common ideology among its members, it’s fair to say the attitude at Saturday’s parade wasn’t pro-psychiatry.
“The medical model doesn’t always provide a way out,” says Carvalho. “It provides some people an understanding of what’s happening—that my brain is damaged and it needs to be fixed—and that can be very comforting. But it’s a negative comment on who you are. Whereas different is not always negative.”
This is not a sentiment shared by the mainstream medical community. As psychiatrist Ken Nobel puts it, “If I had suicidal depression, I would damn well want to be fixed. If I had obsessive-compulsive disorder and couldn’t stop washing my hands or spinning in circles, I would damn well want to be fixed.”
Disagreements like this are what separate Mad Pride from other pride movements: the reactions that it generates don’t fit neatly into progressive/regressive stereotypes.
Even a seemingly innocent position, like the movement’s call for increased patient choice and self-determination in psychiatric care, can prove surprisingly controversial.
Most psychiatrists believe that it is ethical to force a patient to accept treatment, if they become a danger to themselves or others. According to Dr. Nobel, “There are psychiatric illnesses where people completely lose contact with reality one way or another, or get actively suicidal and would kill themselves if you didn’t intervene against their will.”
Now for some, the phrase “against their will” may conjure up images of Jack Nicholson being forced to endure soul-sucking, unmodified shock therapy. But Dr. Nobel wants you to know that psychiatry has changed dramatically since the days of One Flew Over the Cuckoo’s Nest and Titicut Follies. We know a great deal more, he argues, about the causes and effective treatments of mental illness.
Despite these changes, Mad Pride activists still see themselves as engaged in a struggle for basic human rights.

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A Mad Pride activist states her case.


Take the recent act by Provincial Parliament to place Ontario’s independent Psychiatric Patient Advocate Office (PPAO) under control of the Canadian Mental Health Association. It’s a move that Cheri DiNovo claims “absolutely takes away the independent right to complain about services.”
A number of marchers sported signs supporting the newly formed Coalition for an Independent PPAO. For a population often wary of their treatment at the hands of the psychiatric establishment, losing an autonomous watchdog like this can feel like a low blow.
But while arguments over medical models and rights issues provide the underlying chatter, politics at the Bed Push take a backseat to the pageantry of the parade itself. This is after all a reclamation of madness and mad culture. Unlike anti-psychiatry, whose main icons were themselves therapists, albeit unconventional ones, Mad Pride has been conceived, organized, and promoted almost entirely by psychiatric consumer/survivors.
“What if Mad Pride challenges the very boundary between ‘madness’ and ‘reason’?” asks Professor Stuart Murray, a Ryerson Medical Humanities scholar not affiliated with the movement. “Who is vested with the moral, legal, and medical authority to police that boundary […] and why?” These are the questions that Mad Pride compels us to ask.
Carvalho pretty much sums it up. “There’s nothing inhuman about madness, it’s really a more extreme version of what people experience in their lives. We can be absolutely fine with that sort of diversity existing in our world, and those kinds of minds existing. We think those experiences have value, and add meaning to life, and they’re something to be proud of. They’re different—not bad, not broken, just crazy—and crazy ain’t bad.”
To learn more about Mad Pride in Toronto, visit madpridenetwork.com.
Photos by D.A. Cooper/Torontoist.

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  • http://twitter.com/greatestbeing WGB

    “The disability becomes part of your identity.”
    Worst. Idea. Ever.

    No matter how you feel about your illness, even if you're profoundly grateful for what seem to be mystic insights, identifying yourself as a label that most people are deeply afraid and suspicious of is a terrible idea, especially if you're seeking to recover from that label's negative effects.

    Who does benefit from this Mad Pride movement? Who benefits when there's a steady supply of people who believe themselves unable to work willing to help you look like a community activist?

  • beingcrazyisokay

    Identifying as “mad” is not about believing oneself as unable to work. Among the marchers there were many gainfully employed and educated folks who identify as “mad”. the rate of unemployment for people who have been diagnosed with mental illnesses approaches nearly 80% due to discrimination. Mental Health Commission of Canada has discovered that most people would rather work with violent criminals than crazies. Employers are reluctant to provide accommodations.

    Mad Pride is about coming together to celebrate survival, community, hope, fun and possibility. So much reporting about mental health is about the “burden” of both mental illness on the person and on society which isn't exactly going to make you want to get out of bed in the morning.

    The author of this article lends to much space to a psychiatrist. Mad Pride is about celebrating humanity – not about celebrating or denying the suffering associated with severe mental illness. It's about recognizing people's ability to live with their differences, and to find support from community and from each other. Mental Illness is profoundly isolating, as is hospitalization where the idea that you are helpless (other than to take your meds) is often reinforced. People have been using self-help and alternatives for centuries, something often overlooked by mainstream professionals. Increasingly, people with lived experience of mental illness are being recognized for our expertise and are being hired as peer support workers and researchers at community organizations and at CAMH.

    Mad Pride is about self-determination, and in that way, links with all rights struggles. The issue of the PPAO being divested to the CMHA means no more independent advocacy for people involuntarily detained by the Mental Health Act or under forced treatment orders in the community. Hospitals and agencies are good at many things, but informing people of their rights is not one of them. It's a serious thing to suspend a person's liberties without a trial, and we must have access to independent rights advice. Woudln't you want this for yourself and your loved one? People seem to forget that it could, in fact, be THEM, who finds themselves on the receiving end of forced treatment.

    Mad Pride in Toronto began 5 years ago, not the early 90s, and similar celebrations have taken place around the world for  a few decades. 

  • Crimson_Cass

    WGB, some compassion, please.

  • http://www.facebook.com/profile.php?id=559782603 Graeme Bacque

    The first Psychiatric Survivor Pride Day took place in Toronto in September of 1993. . The event locally shifted to July in 2000 to co-ordinate with similar 'Mad Pride' celebrations that by then were happening elsewhere in the world around Bastille Day. The origins and root history of these global events are right here in Toronto.

    The point is to celebrate together our diverse humanity, creative power  and resilience to adversity (including that imposed on people by the 'mental health' industry)  not to 'identify with an illness'.

    Being human in the broad sense of the word is not an 'illness' and it is only certain vested interests who identify it as such. 'Normal' is merely an arbitrary, narrow horizontal line that has been drawn across the middle of the whole spectrum of human possibility. It is completely artificial and needlessly limiting.

  • http://twitter.com/greatestbeing WGB

    Employer reluctance to make accommodations is precisely the reason you shouldn't identify as The Crazy with an unemployment rate of 80%. Just because you're discriminated against in the same way as LGBT's are or have been doesn't mean their strategy has any application to you. It's not underlying ignorance or misunderstanding. People are afraid of and/or pity you: both reassure them that they're not you. I suppose that is an isolating experience. You wanna erase stigma? Sure, and I'm on a campaign to consolidate blue and green as one hip new colour, bleen. Which of us needs more lifetimes? In the meantime, instead of building walls, these poor dupes can pad someone's resume.

    You say Mad Pride doesn't deny suffering OR celebrate severe mental illness. I can't see how putting “lived experience of mental illness” on your resume is anything other than both of those. Whatever a peer support worker is, that job better work out for you 'cause you just narrowed your options. No arguments about alternative healing or the rights struggle or the from me.

    The PPAO issue particularly does indeed sound very serious. It's too bad it has to compete with the cultural sea change required to turn “That guy's got The Crazy!” into a selling point.

  • http://twitter.com/greatestbeing WGB

    Agreed. There are no “normal” sunsets or people. Still, as a social construct, it's probably not going away, and encouraging people to place themselves forever outside it in their own mind or in others' strikes me as well-meaningly stupid at best and opportunistic at worst.

    If everyone in Toronto who's been on some kind of psych med identified the way this event encourages, we'd be looking at Salsa on St. Clair crowds instead of maybe 100 people pushing a bed.

  • beingcrazyisokay

    some people have no choice but to identify in the employment context. how do they get accommodated? eg say they have to sleep a lot so come to work later and leave later or need one morning a month to attend doc appt.

    remember that lgbt got voted out of dsm in the 70s and was considered a disease in need of treatment – who knows what shifts will happen in future?
    as you point out, it's a social construct.

  • http://twitter.com/greatestbeing WGB

    If you think a day is coming when schizophrenia and severe bipolar disorder will be accepted as alternative “ways of being” I suggest you watch R.D. Laing's similary utopian notions fail miserably in the film “Asylum” .

    I recognize that there are cultures where mental illnesses are signs of shamanic initiation. I also recognize that this culture isn't one of them.

    I do understand how isolating and delicate disclosure of a “mental illness” to an employer is. That's precisely why it's cruel to force the gay rights analogy and pretend that there's a similar movement afoot for The Crazy or ever will be.  The reason our overwhelmingly medicated populace isn't swarming Mad Pride is because there's no upside to being publically labelled in this way.

    I'd like it if it were otherwise, and you might feel better lighting a candle over cursing the darkness, but the harsh truth, if you have a “mental illness”:  a) you're on your own; or, b) you're on disability. If this has been going on for over a decade and you're getting 100 or so
    people…  well, that gives me hope that maybe people are wise to this.

  • http://www.facebook.com/profile.php?id=559782603 Graeme Bacque

    Numbers aren't everything. In fact, in this context I consider them to be relatively meaningless at best, completely unrepresentative of truth at worst.

    Just because 99.9% of society has been conned, browbeaten or occasionally outright terrorized to embrace the grossly limiting stricture of 'normalcy' is no reason to pathologize or trivialize the much smaller grouping who are starting to understand there is something beyond these destructive limitations.

    This concept is scary as hell to the powers-that-be so the need arises to medicalize or define as 'deviant' the lives of these folks, and to pacify them – frequently through 'any means necessary' such as the forced imposition of a drugged half-life and other harmful interventions.

  • beingcrazyisokay

    There is a rights movement afoot – called the disability rights movement.

  • http://twitter.com/greatestbeing WGB

    I fail to see where I'm trivializing “mental illness” or trying to make any kind of case that psychiatry has any other role than fitting people into the limited slots “normalcy” offers them.

    You seem to be arguing that limits to what's considered normal in society are essentially violent and destructive. Is it possible to imagine a society that didn't have such limits?

    Is any concept of pathology at all inevitably part of a harmful system of control? It's true that psychiatry is burdened like no other medical field with an assumed responsibility of social control. Doctors are neither gods nor clairvoyants, but they are expected to bear blame as though this is mere refusal on their part. Overpathologising and overmedicating become inevitable. But that doesn't mean there isn't a spectrum of “well” to “unwell” nor that a society shouldn't decide to lean heavily in one of those directions if it can.

    And I can't really see the powers-that-be quaking in their boots over a bed push:

    “Oh no!” they cry. “They're utterly destroying the concepts of 'deviance' and 'unacceptablity' that we invented and imposed on them! However will our corporations ever co-opt this movement?”

    “Slow down, boys” says the gray old dog in the corner.”Dontcha remember the Merry Pranksters?”

    They all shake their heads no…

    “Exactly.”

  • Crimson_Cass

    WGB, this discussion is clearly touching some sore points with you.

    Some people will *never* be “better”, but they are still human beings worthy of respect. You do not know what the future may hold. Perhaps someone you love will develop a mental illness, and you will watch the person they were slip away over the years, changing into someone else, but they are still the person you love, and they still deserve to have their loved ones in their lives. Perhaps this person will be you, and you will find yourself changing, and there is nothing that anyone can do to reverse this change. This is scary as hell, but it happens, and people who go through it deserve to be treated with dignity.

    Btw, mental illness is not just schizophrenia, there are many, many ways that people can find themselves drifting farther away from the base line of “normal”.

  • http://twitter.com/greatestbeing WGB

    Disagreeing with the principle that people should identify as their diagnoses has nothing to do with my own personal compassion or concern for human dignity, and I'd appreciate you responding to my arguments rather than your own speculation about what sort of person might hold such an opinion.

  • Crimson_Cass

    I'm not speculating as to what kind of person you are, WGB. I was relating something of my personal experience, to try to illuminate for others why someone might wish to identify with their diagnosis. Some people will never be “fixed”, and mentally ill is a part of who they are.

    I was speculating, however, that this discussion is emotionally charged for you. As it seems to be for everyone who is participating.

  • http://twitter.com/greatestbeing WGB

    Perhaps. Or maybe I'm worked up b/c I feel accused of being somehow inhumanly uncaring and unfeeling for having the gall to disagree with the above posters. I still fail to see the dignity gained by identifying with a diagnosis, no matter how crippling.

     My athsma has long been a part of who I am and has probably shaped my personality. If I went around introducing myself as Athsmatic Al,  it would be a sure signal to most people that there was something “wrong” with me, whether they chose to label it “mental illness” or not.

    You don't know what my past contains, nor what degree of experience I have with mental illness. Which is fine, because that's not what we're discussing.

    “Mad Pride” is a well-meaning idea that might make a few people feel better about how much they care, but I believe it's more likely than not harmful, and in a way that may not immediately be apparent, as the harm comes in the form of friends you don't make and jobs you don't get. Not the self-determination, not the community, not the 95 Theses that these bed push participants supposedly represent, but the pretense that there's a social movement analogous to the gay rights struggle whereby you can identify as your illness and *be able to count on having your rights recognized*.

    I'm told the size of this social movement is irrelevant, that it's a good idea regardless of the number of people who feel this way. I'm sorry but Crazy is different from orientation or disability. It might feel good to “come out” to friends and neighbours, but you never know who will never look at you the same way again. It's a delicate individual decision, and these people shouldn't be encouraging anyone one way or the other.

  • Graeme Bacque

    WGB, Mad Pride isn't about 'people identifying with their diagnoses'. It is about celebrating human creativity, resiliency, and diversity – the last perhaps being the most important.

    Some people among us embrace the medical model, others (myself among them) think it is an overflowing crock. But we are all in this together.

    'Mad' people have been demonized and pushed to the margins throughout modern history, which is society's loss as we number among some of the most vibrant, creative, caring, feeling human beings on the planet. And this is what psychiatry and pharma between them seek to wipe out. The idea horrifies me!

  • beingcrazyisokay

    Crazy is different from a “disability”. Socially, yes. Legally, not so much, WGB.

    As far as losing friends by identifying as mentally ill, crazy, mad, etc. – who wants friends that don't accept a person?

    Mad Pride is few days of the years where people come together, feel some sense of solidarity in spite of major ideological differences about psychiatry and what mental illness is or is not. Trust me there are people there who swear by their meds, and others who have been disabled by them with permanent side effects. There are people with phds and people who are homeless. yet there is a cameraderie and a solidarity around being human and recognizing humanity in each other. Psych wards are highly dehumanizing often, not always, but if you haven't, go visit a schizophrenia unit at CAMH where there is nothing to do except take meds during the day.

    Crimson Crass: people don't want pity – people want to live their lives with dignity.

  • Crimson_Cass

    I thought I was talking about dignity and respect …. sorry if I was unclear.

  • Crimson_Cass

    I was trying to convey my empathy – empathy is extending oneself to meet another's experience.

  • Crimson_Cass

    When you say things like “people who believe themselves unable to work”, you come across as uncaring and unfeeling. Snarky statements like “Sure, and I'm on a campaign to consolidate blue and green as one hip new colour, bleen.” also doesn't help.

  • http://twitter.com/greatestbeing WGB

    Only if you assume I'm including *all* psychiatrically diagnosed persons in that category, people who *believe* themselves unable to work. Of course some people really can't. But some don't need to fall in this category, unless they go around with a business card that says Schizo-Affective Disorder Sam. Then society will rapidly convince them that they are indeed unable to work.

    (If this was a parade of employers celebrating the achievements of their Diagnostically Diverse Workforce, I'd be over the moon)

    And my colour analogy was made for meaning's sake not snark. Getting rid of stigma is a noble cause, but a cognitively impossible one in my view, at least in one lifetime. I will be utterly delighted to be proven wrong on this front. Getting people to stigmatize themselves, on the other hand, because you'd like it if certain words were reclaimed as symbols of pride… go ahead, I guess, but only the people who already truly *are* unable to work should consider listening to you.

  • http://twitter.com/greatestbeing WGB

    “It's not about needing to overcome your disability. The disability becomes a part of your identity. It's who you are”

    A quote from the article, which seems to come from the organizer, though it's hard to be sure.

  • jatin bata

    some people have no choice but to identify in the employment context.
    how do they get accommodated? eg say they have to sleep a lot so come to
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