By Jamie Bradburn

Source: the Toronto Sun, March 21, 1983.

The man in this Super Fitness ad is:
1) Hypnotized by the pattern worn by the model to his left. As he is transfixed by the diamonds on her chest, she gently murmurs, “You will sign your friends up. You will sign your friends up…”
2) Stunned by the extreme value of the advertised offer. He then curses that he just paid three times as much to join the gym next to his office.
3) Shocked that Super Fitness spokeswoman Christine Steiger does not appear in this ad. Maybe she was off being cloned, as she was for a lesser offer three years later.
4) Awed by the rack dangling over him.
5) Bewildered by the imprecise instructions provided by the cameraman. Trying to save the shoot, he draws on his Method training and imagines how a fellow in his situation would naturally react.