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Rob Ford Calls on Etobicoke Residents to Support Conservative Candidates

Rob Ford isn’t the silent type. When our mayor has an opinion about something, whether it’s bike lanes, gravy trains, football, subways, or any of his other projects or pet peeves, he usually makes himself heard.
Up until last Friday, when he finally decided to trek out to Brampton to endorse Stephen Harper, Ford had been unusually silent about the looming federal election. Well, no longer. Now that he’s made his choice, our mayor has been using his dialing finger to send Torontonians a message.

Earlier today, at around 2:30 p.m., we received a short robocall from Mayor Ford, telling us to vote for the Conservative Party candidate in Etobicoke-Lakeshore, Bernard Trottier. In his message, Ford says that he knows “John personally,” that “he’s a leader, he’s honest, he has integrity, and he’s going to work extremely hard.” (We’re not quite sure why he called him John.)
There’s absolutely nothing wrong with Ford’s actions. He has the right to endorse whomever he wants, and political robocalls are perfectly legal, if somewhat annoying. No, what’s at stake here is Ford’s brand, and the perception that he’s Mr. Etobicoke. By endorsing Trottier, and reportedly Ted Opitz, the Conservative candidate for Etobicoke-Centre, Ford has put some of his political capital on the line. (Particularly by backing Trottier, as he’s running against Liberal leader Michael Ignatieff.)
In the 2010 mayoral election, Ford carried all of the wards in Etobicoke by more than 50 per cent. If Trottier wins tomorrow, or comes really close, Ford can argue that his personal appeal made all the difference to an unknown and untested candidate. In that case, Ford’s star continues to rise. But if Trottier loses badly, Ford’s perceived influence over Etobicoke and the rest of suburban Toronto takes a hit.
In all likelihood, Ford’s made a smart bet. With Liberal support waning and the NDP on the rise, Etobicoke’s Conservative candidates are likely to poll closer to their Liberal opponents than in any election in the past two decades.


  • Becky

    I was mostly irritated by the call because it came up as an Unknown Number.

    Honestly, I'm not sure Ford's endorsement will do the Conservatives any good. I'm guessing anyone who would take Ford's advice on this was going to vote for them anyway. It'll just turn off anyone who thought Ford was great when they voted for him but have since changed their mind.

  • David Toronto

    Isn't it about time you started a Ford-out-of-office
    countdown clock?

  • johndot

    “…a leader, he's honest, he has integrity…” Too bad his party leader doesn't have these qualities.

  • pickle_juice_drinker

    Maybe he meant “Jan”. As in Janice Murray, the Marxist-Leninist candidate.

  • Radek Isner

    Good leadership is been known as good person. And what he doing is show he is a good one.

    Health India

  • rich1299

    I for one was quite annoyed to get Ford's robocall, should the mayor of our city really be doing robocalls for candidates for MP? especially considering he's apparently only done it in Etobicoke and not throughout the city, isn;t he supposed to be mayor of the entire city and if he's going to be doing something like this shouldn't he be doing it for the entire city and just the portion of it he used to represent? I saved Ford's robocall on my answering machine because I couldn't quite believe what I was hearing, publicly endorsing a federal party is one thing, and I'm not at all comfortable with any mayor of our city endorsing any other politicians, in particular at the federal or provincial level, but doing robocalls for the federal Con candidates in his old stomping grounds seems even more wrong to me.

  • tyrannosaurus_rek

    How much do robocalls cost, and did he use taxpayer gravy to pay for it?

  • StephenMichalowicz

    According to this robocall company from the States, it varies by volume, but is still super-duper cheap.

    - 5000 calls for $375
    - 1 million calls for $25,000

  • Steve Caunce

    Well, if the robocalls changed the minds of 9 people in Etobicoke Center then Opitz owes his job to Ford.

  • Steve Caunce

    Well, if the robocalls changed the minds of 9 people in Etobicoke Center then Opitz owes his job to Ford.