Today Thu Fri
It is forcast to be Mostly Cloudy at 10:00 PM EST on February 08, 2012
Mostly Cloudy
2°/-2°
It is forcast to be Clear at 10:00 PM EST on February 09, 2012
Clear
5°/0°
It is forcast to be Mostly Cloudy at 10:00 PM EST on February 10, 2012
Mostly Cloudy
6°/-15°

2 Comments

news

Vintage Toronto Ads: Insuring a Skater’s Dreams

20091201manulife640.jpg
Source: Saturday Night, November 21, 1959.

Mary sighed. Her heart had been set on being the greatest figure skater the world had ever seen. But now the life insurance funds she and her mother had received after her father’s fatal encounter with an exploding kiln had dwindled to nothing, which made the replacement of the last pair of disintegrating skates handed down from her cousin in Don Mills an impossible task. Mary’s mother saw the tears well up in the sad little girl’s eyes during the bus ride home and knew who could help restore the beaming smile on her daughter’s face: the MAN FROM MANUFACTURERS. Surely he could sympathize with the family’s plight and provide dear Mary with a Christmas miracle.
December 25 arrived. Mary was so thrilled when the MAN FROM MANUFACTURERS dropped in for a surprise visit and dangled from his right hand the skates she had so longingly looked at in the store window. So was Mary’s mother. Within a year, the MAN FROM MANUFACTURERS was Mary’s new father. He was always there to cheer her on from the grandstand as she pursued her dreams of figure-skating stardom.
He was also there to make sure all of the family’s insurance needs were met, which came in handy the night teenage Mary and her fellow skaters wrapped the family car around a tree after a wild post-show celebration.

Comments

  • http://paul.kishimoto.name Paul Kishimoto

    A+++ VTA post, would LOL again.

  • David Toronto

    Notice it says “Man from Manufacturers” and the date
    of the ad is 1959.
    I had an aunt with Imperial Life and she sold insurance
    through the ’30s, ’40s, and 50s. She may have been
    one of a very few women life insurance representatives, but she had a very successful career with it.
    Another aunt sold Blue Cross all over Ontario even before
    paved highways were in place.
    The “Man from Manufacturers” rankles me today as it would have then.