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Culture

Welcome to TIFF 2014

Survival guides, reviews, and other fun stuff

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Where is the Love?

Will.i.am and Fergie are probably asking this of Perez Hilton, but MuchMusic must be wondering the same thing: Sunday night’s TV ratings show that the CBC’s re-airing of Happy Gilmore drew over twice as many viewers as the MMVAs. MuchMusic’s smaller audience (368,000 viewers versus 801,000 for the CBC) could just as easily be the result of poor promotion as it is a reflection of apathy for the annual awards show—or maybe, on a more superficial level, viewers simply like watching Happy doing his thing. Who said golf was boring?

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