Today Fri Sat
It is forcast to be Fog at 11:00 PM EDT on May 24, 2012
Fog
22°/13°
It is forcast to be Chance of Rain at 11:00 PM EDT on May 25, 2012
Chance of Rain
19°/13°
It is forcast to be Clear at 11:00 PM EDT on May 26, 2012
Clear
19°/13°

5 Comments

news

Vintage Toronto Ads: The First Fringe

20090630_fringea.jpg
Source: Toronto Tonight!, July 27–August 10, 1989

Three weeks, more than forty productions, four venues. Those were the stats for the first Fringe of Toronto Theatre Festival, which marks its twentieth anniversary this year. Among the titles first-year audiences sampled: Blood Everywhere (You Should’ve Seen It), God is Dead as a Doorknob, Hurtin’ and Hootin’, and Siamese Twins Joined at the Smile.
Organizers kept the first edition small to test the waters. “Initially we only wanted 25 companies involved,” noted producer Gregory Nixon in an interview with Now, “but the submissions were so good that we found another venue and took 40 applications. There’s no reason that future festivals couldn’t accommodate 100 or 150 companies.” Participants hoped to create an event that didn’t frighten the general public. “We want people to be drawn in by a title, a photo or word of mouth,” said Nixon. “They might spend a day in the Annex, hanging out in cafes, drinking cappuccino and sampling the theatre around them—either on the street or in a space. The ideal attitude toward the Fringe is to be easy-going and check out something that sounds interesting.”
Of the venues used during its initial edition, only the Palmerston Theatre will welcome Fringe audiences this year, though it now caters to children’s productions—look elsewhere for the “tales for adults only” that were promised for one of its first Fringe shows.
Additional material from the July 20–26, 1989 edition of Now. Torontoist’s coverage of this year’s festival begins with a preview tomorrow.

Filed under: , , , ,

Report error Send a tip

Comments

  • http://undefined spacejack

    Check out that stretched typography! Most of my CD collection from that era is afflicted by the same desktop publishing malady.

  • http://undefined spacejack

    While I’m at it, a brief (and approximate) history of digital design fads of the 20th century:
    1985-1991: stretched type
    1992-1993: type on curves
    1994-1996: dropshadows, “glow” effects, emboss
    1997-1999: rounded corners

  • http://undefined montauk

    I might use up my buddy pass seeing “Red Machine: Part One” over and over again. It has my favourite actor as the director, my favourite writer as…the writer, my other favourite director as a co-director, another favourite actor as…the actor, it’s like…this play has the power to make Chuck Norris cry. And I haven’t even seen it yet. I’m both massively excited and heavily depressed because there is no way this play can live up to the talents of those involved, and yet, what if it does!!!

  • http://undefined rek

    Wasn’t there also a spate of faux-weathering sometime around the mid-90s?

  • http://undefined Tlönista

    Ah yes, grunge! Contemporaneous with, well, grunge.
    MS Word’s WordArt is like a museum of fads.