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Vintage Toronto Ads: The Inside Story

By Jamie Bradburn

20090505insidestory.jpg
Source: Saturday Night, October 1978

With spring heading into its full stride, visitors who aren’t afraid of the latest pandemic are starting to make their way to our fair city. This tourism pitch from the provincial government spotlights several all-season wonders of indoor Toronto, including the magnificent enclosed space that is the skating rink at Nathan Phillips Square. Several of the featured locales had been open for less than a decade when this ad appeared—how many locations can you identify?

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  • http://www.torontocitylife.com/ torontocitylife

    Hey, there’s the Science Center! Do I get a prize?
    Okay, I know this is an old ad and shouldn’t be judged by today’s, but the entire tourism push (both past and present) for Toronto has, IMHO, missed the point of what makes Toronto really interesting. Makes me not want to visit…and I live here!
    Here are some of my suggestions:
    http://www.torontocitylife.com/2009/05/04/the-folly-of-dick/

  • http://undefined chriskayTO

    1. Science Museum?
    2. Royal Bank Plaza – pre reno
    3. Zoo?
    4. ??
    5. NPS
    6. The Old Spaghetti Factory
    7. Eaton Centre
    8. AGO
    9. Not sure… Perhaps Scarborough Civic Centre?

  • http://www.torontocitylife.com/ torontocitylife

    1. Science Center (I guess it’s a museum these days)
    2. What chriskayTO said :)
    3. Definitely the Zoo; the forlorn animal should be a dead giveaway
    4. My house (before the party)
    5. Also my house…back yard
    6. Mangia!
    7. Definitely looks like the north end of the Eaton Center
    8. Achoo!
    9. Toronto Reference Library – so many memories…

  • http://undefined canuck1975

    1. Science Centre
    2. No clue at all
    3. The zoo. Is that George?
    4. Windsor Arms Tea Room
    5. City Hall, of course
    6. One of Ed’s restaurants, prob. the steakhouse
    7. The Epileptic Centre
    8. AGO
    9. The Reference Library (so cultural!)