Vintage Toronto Ads: Aren't You Glad You Remembered Hutch?

200901414_hutch2.jpg
Source: The Toronto World, February 19, 1900.

A flip through the pages of any Toronto newspaper published around 1900 reveals numerous pitches for castor oils, kidney pills, liver pills, trusses, nerve tonics, Asian catarrh treatments, and assorted cures for ailments that might not be believed when taking a sick day at the office ("I can't come to work today due to tired blood!"). The advertising for Hutch, a remedy for indigestion, was among the most graphic of the time, as today's samples testify. This poor fellow's hallucinatory images while in the depths of his agony are the stuff of literary masters of horror.

20090414hutch1.jpg
Source: The Mail and Empire, November 4, 1899.

Hutch's ad writers were less reserved about describing the reasons one might need to use their product than their modern counterparts, though the man on the left may illustrate their true feelings. Colourful language and archaic terms provide much of the entertainment value of discovering these old ads—try dropping "eructated" into a conversation on your next walk past the site of Hutch's manufacturer on Colborne Street.

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Comments (1) [rss]

I've had heartbreaking misunderstandings with sweethearts and not once did it occur to me that I might be flatulent. Also, I am definitely going to put "I felt like a man with an auger had a contract to make a sieve of my head" on my next sick note. "I resolved to die," I'll say.

These are just delightfully written, great find!

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