It's Because We Care

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Photo by jhccheng from the Torontoist Flickr Pool.

With the NHL regular season wrapping up this weekend, we thought we were finished with “predictable digs at Maple Leaf fans in the sports media” for another year. But then along came Pierre LeBrun, who writes for (among other things) ESPN.com, to take one final shot: in his season-ending wrap-up column, LeBrun awarded Leaf fans with his “Suckers United Award.” “Once again, they packed the joint at the Air Canada Centre for a crappy team that missed the playoffs for a fourth straight season,” LaBrun snickered. “Ticket prices are going up, and Leafs fans can’t wait to open their wallets. The Cup drought is 42 years and counting.” (Meanwhile, we could've predicted the content of Damien Cox's riposte to the standing ovation following the Leafs' season-ending win over the Ottawa Senators before even reading it.) Baiting Leaf fans is, of course, a hallmark of slapdash, second-rate hockey writing—yet while we shouldn’t be letting men like LeBrun or Cox affect us, we’re getting sick of hearing about how stupid we are (“sucker” is ultimately a euphemism for “idiot”) because we happen to cheer for a losing team.

We suspect these men don’t actually like hockey. In a way we don’t blame them: if you spent enough time around professional hockey players you’d probably end up hating the sport, too. But that doesn’t entitle them to belittle Leaf fans—undeniably one of the biggest, most passionate and most loyal fanbases in North American sports—simply because the team hasn’t won a championship in a while (we believe it’s been forty-two years, although we can’t be certain since we haven’t been reminded of that fact every single day this hockey season). They’re missing a very basic point about sports fans in general and about Leaf fans in particular. We don’t cheer because we’re suckers: we cheer because we care. It’s what having a favourite team is all about. So what if the Leafs haven’t won a Stanley Cup since 1967? That doesn’t change the fact that they’re our team.

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Photo by gbalogh.
You’d think that sort of devotion would be laudable—but for hockey writers, it’s simply an opportunity to take potshots. We don’t get it. The Chicago Cubs haven’t won a championship in one hundred years, yet you don’t see Cubs fans being called “suckers” for that. On the contrary, last September Sports Illustrated rewarded their devotion with a cover story. Cubs fans get cast as “loveable losers,” their fortunes tied to a team that’s guaranteed to break their hearts. Somehow, Leaf fans are just plain “dumb.” Trust us: we harboured no illusions heading into 2008/09. We knew our team wasn’t very good; in fact, most of us were quite happy sacrificing short-term pain for long-term gain, and for the first time in ages ownership seemed to be on board. If anything, the team exceeded expectations this year (Howard Berger, for instance, had them finishing second-last overall with seventy-three points). We knew this—and yet we kept filling the Air Canada Centre because we love our team, and because having a favourite team is (to echo LeBrun’s ESPN colleague Bill Simmons) like being married: it’s for better, or for worse.

For a lot of us, cheering for the Leafs is an indelible part of who we are. It’s a tradition that stretches back generations; some of us come from families who’ve been Leaf fans since World War I. Again, you’d think that kind of tradition would be a good thing in the context of a league full of insta-franchises on the brink of financial oblivion. Yet it’s conveniently forgotten whenever someone has column space to fill. We’re suckers for caring; we’re too stupid to talk with our feet (like, for instance, Chicago Black Hawks fans, whose fickleness actually imperilled the franchise), while Maple Leaf Sports & Entertainment is happily pulling the wool over everyone’s eyes in order to fleece us out of our hard-earned money. But maybe, just maybe, people like Pierre LeBrun and Damien Cox are the real suckers—because they’ll never know what it’s like having a favourite team, following it through thick and thin and then experiencing the ultimate payoff. One day, the Maple Leafs will win a Stanley Cup, and when this happens it’ll set off a celebration that’ll make Leafs Nation the envy of the entire sports world. It may not be next year; it may not be for several years. But it’ll happen. And when it does, hockey columnists everywhere will be scrambling for new material.

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Comments (14) [rss]

NEWS FLASH! The Toronto Maple Leafs did not exist during World War I.

Maple Leaf fans drink too much Blue & White Kool-Aid. The majority of the fans base will cheer for their team, but when asked who led in scoring this year all they can return is blank puppy dog stares. I wouldn't be surprised if most believe Sundin is still playing in Toronto.

Funny that you would slam Leaf fans for not being knowledgeable when you don't realize that the Maple Leafs franchise has existed since 1917 (the name changed to the Maple Leafs in 1927).

Should the Leafs win the Cup in my lifetime, I'm expecting that Damian Cox will write an article the following day about how they didn't deserve it, it was because the other team had more injuries or something.

@friarcanuck: the Maple Leafs franchise was founded in 1917.

@Christopher Merlot: agreed. It's like the long-running joke that, if and when the Leafs win a Cup, Damien Cox would criticize the parade route.

@Stephen Johns The franchise that is now known as the Maple Leafs was founded in 1917, but was not called the Toronto Maple Leafs.

It's like saying you cheered for the Colorado Avalanche since the WHA.

@friarcanuck: the Leafs franchise was founded in 1917, but didn't become the "Maple Leafs" until 1927--but it's still the same *team*. It's like the Washington Bullets becoming the Washington Wizards: it's nothing more than a superficial change (or, in the case of the Tampa Bay "Devil" Rays, a religiously-inspired one...).

I wonder how many people go to Dallas Stars games sporting California Golden Seals or Cleveland Barons jerseys.

And the best part is, if you do cheer for winning teams -- which is mostly possible if you switch around every few years -- you're a fairweather "fan"! A bandwagon jumper! No loyalty, no stick-to-it-ness, not giving it 110 percent, etc, etc, etc.

Sometimes I feel like being a Leafs fan is a lot like befriending the least popular kid at school. I get teased for it, but it feels good to do what my heart believes in.


and seriously... how many of us Leaf fans can actually score a ticket for these games? The ACC is practically all season ticket holders and the waiting list is probably 4000 years long. No one in their right mind would let those seats go even if the team continues to lose for another 40 years. It should be no surprise that one of the oldest franchises located in the most populous region of the most hockey-mad nation on earth has a surplus of rabid fans. This is the very definition of an unsaturated market.

Seriously, are these writers expecting that a real fan would give up on their team if they are losing and go find a new team that is winning?

This would be tantamount to going out and adopting a new child because your child isn't a very good baseball player.

@James: you've gotta figure they pick a favourite team once that team's a win away from a championship. One of the reasons I like writing about the Leafs for Torontoist is that I'm allowed to be a fan; to be fair to Cox et al., it'd probably be pretty unprofessional if they overtly rooted for any one team.

Yes, that is exactly what these reporters expect. The problem is that most of these guys didn't grow up as hockey fans or they grew up hating the city of Toronto for all of the reasons that make it cool to do so. Mostly, they have realized that they get more readers by catering to the 3/4 of the country that hates the Leafs than the 1/4 that loves them.

They pick on us because Leaf fans tend to be passively thin skinned. Say that to a Yankees, Red Sox and Cubs fan (all of which had lengthy droughts) and guaranteed someone would get knocked the fuck out.

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