It's an interesting experiment: ditch twenty wallets around town—filled with cards, personal information, sentimental items, and a bit of money—and see how many come back intact. That's what the Star did, with impressive results: fifteen have been returned so far, with the paper in the midst of tracking down the people who've called to say they found two others. (There's even a pretty heartwarming Google Map featuring each location's story.) But the funny part? One of the Star's drop locations was "the public reception area of The Globe and Mail." And while the wallet did make its way back to the Star, it "was missing the cash," and "a Globe spokesperson said last night the person who picked up the wallet found no money in it 'and we have it on video surveillance.'" Mystery!

Newsstand: November 23, 2009
Jan Wong did this experiment a few years ago. That story was reduced to the wallet tossed into Conrad Black's estate never being returned.
Finder,">http://www.theglobeandmail.com/servlet/GIS.Servlets.HTMLTemplate?current_row=33&tf=tgam/columnists/FullColumn.html&cf=tgam/columnists/FullColumn.cfg&configFileLoc=tgam/config&date=&dateOffset=&hub=janWong&title=Jan_Wong&cache_key=janWong&start_row=33&num_rows=1">Finder, keepers? Not in T.O.
How on earth did I screw that up?
http://tinyurl.com/ckepsg
Someone should investigate what happens when you drop sealed envelopes marked "Confidential" (and addressed so that they're obviously intended for someone else) near the entrances of various media outlets. Ten bucks says that not a single one would be returned unopened.
Interesting experiment--isn't that entrapment regarding the Globe and Mail drop?