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Vintage Toronto Ads: Be Free As a Bird For a Fiver

By Jamie Bradburn

20090303buttonville.jpg
Source: Toronto Life, July 1968

Last week, the Greater Toronto Airports Authority announced that it would end a $1.5 million subsidy to Toronto Buttonville Municipal Airport. This move has prompted Toronto Airways, who has operated the airport since the early 1960s, to consider reducing hours or closing the site entirely after more than forty years of offering Torontonians a chance to fly.
Labelling the airport’s location as along the Don Valley Parkway was premature, as the freeway ended at Sheppard Avenue when this ad appeared. The first full segment of what is now Highway 404 (Sheppard to Steeles) would not be completed until 1977 and would not reach Buttonville for several more years.
Toronto Airways still offers introductory flights, though it will now require at least sixteen $5 bills to test your skill.

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  • http://null Svend

    Why have we been subsidizing airports in the first place? Let the wealthy flyboys and corporations pay full freight for their frivolous fun. Then tax them extra for the damage they cause.

  • http://undefined flygirljt

    i guess you’ll be crying to the same corporations and wealthy flyboys to give you a hand out when you need to fly somewhere. i’m fine with hating the CEOs who misuse their private jet privileges but programs like air cadets are beneficial for children.