Laila, Darling, Won't You Ease My Worried Mind?

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Many are up in arms over the anonymous, dramatic posters about Laila being plastered on hydro poles and mailboxes, even in neighbourhoods far away from the actual restaurant on Bloor Street West. Each and every one reads:

LAILA'S KILLS

553 Bloor street west

Southeast corner of Bathurst and Bloor

DON'T EAT THERE

MY BEST FRIEND
RECENTLY DIED
IN THIS RESTAURANT...

This is not a joke...don't give
them your money. Help.

The inflammatory content of the posters in addition to their anonymity don't exactly lend themselves to credibility, but we investigated over the course of this past week nonetheless. And what we found shouldn't surprise anyone.

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Torontoist received a tip about the posters last Tuesday from reader Josh Glover, who spotted them around King and Sherbourne, and we visited Laila soon after to talk to Sam, the long-time owner who opened the restaurant as an Aida's Falafel franchise in the mid-'90s before changing to his own brand in 2000. When we found him, he was enjoying the newspaper and some pita bread and was completely unaware of the signs that were going up as much as three kilometres away, but not altogether surprised by them.

Sam reacted with calm, good humour and explained that Bloor and Bathurst is a hotspot for Middle Eastern eats, with Ghazale directly across the street and Sarah’s just down the block. Even with the competition and recession, business has been good—so good that as many as six people have approached Sam over the past two months to buy his restaurant. “People come and say a guy told him I was selling," Sam says. "What guy? Oh, you don’t know him. Who is this guy I don’t know? I think someone wants me gone.”

Sam is positive that no disgruntled employee had a hand in the posters, either. “My cook is from Lebanon. She has been with me since the day I opened. Everyone is here at least two years.” Probably due to his sweet nature and quiet demeanor, Sam is also popular with his regular customers, which he guesses make up four-fifths of his business.

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So Torontoist contacted Toronto Public Health and spoke with Jim Chan, manager of the Toronto Public Health Food Safety Program. Chan oversees the eighty-one health inspectors that serve the city of Toronto and, at our request, he contacted the health inspector in charge of the district where Laila is located and confirmed that “the inspector didn’t receive any complaints. He only conducted routine inspections at this premises.”

Chan also shared some background information on a DineSafe inspection dated February 19. On that date, Laila received a conditional pass due to a “failure to protect food from contamination,” along with other infractions regarding non-food contact surfaces, washrooms, and waste removal. Chan explained that a failure to protect food is usually as simple as keeping an item uncovered and is not necessarily an indication of unsanitary conditions like at the recent Loblaws closure. He also said that the rest of Laila’s infractions were located in the basement, where no food is handled or stored. Toronto Public Heath’s policy is to re-inspect within forty-eight hours, at which time the premises must comply or be charged; Laila was in compliance by the next day.

(Chan also explained that “Critical” infractions on inspection reports aren’t necessarily as serious as they may appear. An example of a critical infraction occurs when the refrigeration temperature is off by 2–3 degrees. It is critical because it needs to be addressed, but does not pose an immediate danger to public health.)

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Chan says that in his thirty-one years as both an inspector and manager he has seen many shocking claims, usually anonymous or attached to fake names and phone numbers. The department will investigate anything within forty-eight hours, but only if the plaintiff can be contacted for more information. They received approximately two thousand complaints last year, the most fantastic of which was a report that a neighbour was slaughtering pigeons and selling them to butcher shops.

But regarding the Laila poster, Chan said that Toronto Public Health "would have been contacted by the hospital" if someone had actually died in the restaurant. "This is probably someone’s personal agenda."

All photos by Kaori Furue/Torontoist.

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Comments (19) [rss]

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See Jerrold, that's how you investigate.

Hey rek,

I really don't think I need a lesson from you on investigative blogging. Kaori spent almost a week working on this piece, which I think is great. I spent an hour or two. I didn't have the time or resources to dedicate any more than I did on the issue, BUT I'm really glad someone else did. I've updated my original story by linking to Kaori's far more comprehensive report. In doing so, I think I've done my part.

There are no new lesson to learn here. If person3 were to spend a month investigating this, they'd certainly find out even more, and this here piece would start to look rather thin. Would you then start pointing a finger at Kaori for coming up short? I'd certainly hope not.

We all do what we can with the resources we have. I'm sorry that what I produced (based on what I had to work with) didn't meet your seemingly higher standards. Hopefully you can still glean something from my writings in the future.

And this investigation reveals the shocking truth: THERE WAS NO STORY. So why not re-print the libellous claims for all the search engine robots to find, write an inflammatory intro and then finally, below the fold, reveal that there was nothing to worry about and no real point to the article.

I ate at Laila's tonight, to find out for myself if I would die. As of yet, I have not.

Keep in mind that Laila's toxic effects are slow-moving and degenerative. Most often, female Laila's patrons will succumb at 83 years of age, while most males will lose their Laila's battle at 73. By the time you're on your deathbed, Goldsbie, you'll have forgotten the cause.

Jonathan Goldsbie is the Christopher Hitchens of Toronto food-related investigative journalism.

Sometimes I think internet trolling is alive and well offline. What are graffiti tags but the equivalent of "First!!"? Isn't this Laila's warning just an annoying email forward I'm supposed to pass on to 20 friends? Isn't Queen St. West just Myspace?

Either I'm online too much or we're in the Matrix.

Thanks for the warning!

Should read "two of my friends died eating there."

I ate at Laila's once. I felt as if I had died and gone to heaven.

Frankly, if I were to die at Laila's, I'd be dying a happy man. That's some bomb-ass shawarma. And how many other falafel joints in T.O. have Brick beer on tap?

Fixed it for them:

LAILA'S PWNS
553 Bloor St W
SE corner of Bathurst & Bloor
DO EAT THERE. MY BEST FRIEND RECENTLY ATE THERE AND JIZZED. IN. HIS PAHNTS.
This is not a joke. Give them your money. HALP

Can we get Joe Clark in here to inspect the typography... the line spacing looks a bit off.

Correction: My apologies for mistakenly referring to Laila's cook as "he." Her name is Fariha Sleiman and she has been doing all the cooking at Laila since the mid-'90s.

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Awesome work again, KF.

But I would like to point out that when I ate there last, I did die in that restaurant. OF ITS AWESOMENESS!

Really good food and good on you to try to right the wrong.

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