Today Mon Tue
It is forcast to be Chance of Snow at 10:00 PM EST on February 12, 2012
Chance of Snow
-1°/-4°
It is forcast to be Clear at 10:00 PM EST on February 13, 2012
Clear
3°/-3°
It is forcast to be Chance of Snow at 10:00 PM EST on February 14, 2012
Chance of Snow
6°/0°

3 Comments

news

Vintage Toronto Ads: When Restaurateurs Go Editorial

20090203olivers.jpg
Source: Upper Yonge Villager, July 16, 1982

Most ads for restaurants tout the eatery’s virtues (smart decor, well-prepared food) or highlight special offers. Less common, unless the restaurant has bought ongoing advertorial space, are spots where the owner takes a stance on burning issues of the day. Ads for Oliver’s in community papers usually highlighted the menu, but today’s pick tackles the economic problems of the early 1980s with the subtlety of a talk radio caller, though modern callers would not tack on an apology to those who enjoy statutory holidays.
Opened in 1978, Oliver’s was the first of a series of restaurants Peter Oliver has operated in the city on his own and as part of the Oliver Bonacini partnership. The “Old Fashioned Bakery” is long gone, and its North Toronto space is currently occupied by Heather Reisman’s new eco-stationery/apothecary chain, Pistachio.

Filed under: , , , , ,

Report error Send a tip

Comments

  • http://undefined Gauldar

    GASP! 3 Different typefaces for the business name… no, no, bad, bad, bad!

  • http://undefined Vincent Clement

    The title should read:
    Vintage Toronto Ads: When Restaurateurs Speak The Truth

  • http://undefined PickleToes

    This looks far too right-wing for Torontoist? Who hacked the website?