It’s been a little over two years since Adam Giambrone became Chair of the TTC, and a little less than one since Brad Ross joined him to become the organization’s Director of Communications. Now, it’s hard to imagine the TTC without them: Giambrone has ushered in improvement after improvement, as well as shepherded Transit City, a plan so ambitious it hardly seems Torontonian; and Ross has kept the public, the media, Twitter users, and Torontoist commenters all in the loop.
If it is Giambrone’s job to make the TTC better, it is Giambrone and Ross’s together to make it better understood. To that end, Ross uses his Twitter account to send (brief) notifications and (briefly) reply to questions and comments from riders, and Giambrone uses his Facebook account for a similar purpose. Last week, the TTC’s chair asked his 2,290 Facebook friends, through a status update, if they could “send me emails at email@example.com with ideas for notes (i.e., questions) that you have…I’ll pick the best and post notes on them.” While the officials’ social networking accounts helped to quickly distribute news during the blackout last month, to name one example, some questions can’t (or shouldn’t) be answered in under one hundred and forty characters or within the insular blue walls of Facebok.
So that’s why we’re very excited—for ourselves, for our readers, and for the transit-taking public—to welcome both Adam Giambrone and Brad Ross to Torontoist for a new weekly feature, Rocket Talk. Beginning soon, the two will answer one question a week sent in by Torontoist readers (like you!) about anything and everything TTC-related, from the organization’s future plans to the minutiae of its day-to-day operations. In exchange, we’ll offer Giambrone and Ross unlimited space for their answers, and a slightly larger group of dedicated readers than those on the Chair’s friends list. It oughta be fun, so send your questions to firstname.lastname@example.org.