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Eye Gets Blepharoplasty

20090115eyeredesign.jpg
Photo by David Topping/Torontoist.


Eye has a newish design! As senior editor Ed Keenan wrote on the weekly’s website (which, incidentally, still desperately needs a redesign), the new print edition is, he thinks, “the most attractive we’ve ever had.” He’s pretty much right: overall, the new tweaked design feels a little cleaner, a little smarter, and strikes a nicer balance between image and text. There are new fonts (Minion and Gotham), new headshots for columns (so that’s what Kate Carraway looks like!), more dotted and dashed lines (throughout!), lots more graphs (even when they don’t make sense to use!), and the promise of greater, significantly more important things than the package’s aesthetics being improved too (“more new features in the coming weeks, including space for more in-depth story packages and a variety of new columns”).
The paper still looks and feels light—at forty-eight pages, it’s a great deal smaller and less ad-heavy than a certain alt weekly competitor—but it also feels now like there’s a bit more space for everything to breathe. As Keenan wrote online, “You want information? Be careful what you wish for, ’cause you’re liable to get buried under the avalanche of unfiltered, unsorted, insensible content out there.” It’s clear that Eye has subscribed to the “less is more” model, and with the paper’s slight but noticeable redesign, they’ve managed to pull something like that off quite well. So, now, about that website….

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  • http://www.publicspace.ca Jonathan Goldsbie

    Oh God, I looked up “blepharoplasty” on Wikipedia and saw a picture I really did not want to see.

  • http://null joeclark

    For “lines,” surely you mean “rules.”
    Gotham Rounded is the chief headline font. Plain Obama-compliant Gotham is found elsewhere.

  • http://www.urbanennui.com urbanennui.com

    Blepharoplasty is the most popular cosmetic surgery in Asia. All you white kids have in-demand eyelids and you didn’t even know it.
    According to PMB Eye Weekly has lost 26% of it’s readership in the past two years. I think they’re going to need more than a redesign to stay relevant.