Hanging Up on System Access Fees

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The bogus, made-up System Access Fee that Canada's mobile phone providers use to intentionally and despicably dupe their customers may soon be history. With our telcos basking in some of the highest rates anywhere on the planet, don't go thinking it's out of the goodness of their hearts, though. It's because of new competition entering the marketplace. And a pending lawsuit.

For some indefensible reason, the telcos have been allowed to advertise a lower price than the customer actually has to pay. A monthly basic Bell plan can be advertised at $30, for example, but it would actually start at a $39.70 minimum, before taxes. Taking advantage of customer perceptions left over from the early days off cellular phones, the fee succeeded because people assumed it was a government-mandated levy. With mobile bills (and plans) split into a gazillion intentionally vague categories and line items, customers tend not to know what they're really paying for—and when it comes to the System Access Fee, that means more than a billion extra bucks in profit each year.

Telus was the first major carrier to drop the notorious SAF when launching their Koodo brand in the spring. Rogers just canned the loathsome fee on the occasion of their flashy Fido relaunch, and that left competitor Bell scrambling to wipe it from their Solo plans. Telus, Rogers, and Bell all still charge the fees on their flagship "premium" name brands, as if it isn't all the same thing.

The move comes in anticipation of a slew of new discount competitors slated to arrive next year, none of whom are likely to charge a System Access Fee. With the mobile phone industry unregulated by the CRTC and no significant competitors to the Big Three (who corral 95% of the market), Canadian wireless carriers have fallen into lockstep with each other, charging virtually identical prices for services, exorbitant prices for text messaging, and deciding that "evenings" begin at 9 p.m. The Canadian wireless industry is the most profitable in the developed world, according to a study by Merrill Lynch, with a combined profit margin of 45.9%, in contrast to the world's 33.1% average.

Another impetus to can the System Access Fee is a $20 billion class-action lawsuit for "unjust enrichment," as well as a newer one launched in protest of artificially inflated 911 fees. The lawsuit charges that the System Access Fee is misrepresented as a mandatory government charge for licensing the radio band—which it was, until the government discontinued it in 1986.

In the meantime, how will the carriers ever scrape by? It's in the fine print. Fido will start charging from the second you press SEND until the second you press END, which now includes the ring time. Even worse, incoming calls are also now billed from the moment the initiating party dials, so better answer quick or shorten that voicemail message. The More You Know.

Photo by dzgnboy from the Torontoist Flickr Pool.


Comments (15) [rss]

I was genuinely surprised by the Canadian wireless industry when I moved here - like you said, not much competition and it's ridiculous what they can make you pay.

It's nice to see some sort of reform, or attempt at reform.

Last time Rogers told me to call them, they gave me one number that told me to call another which lead to a third one that said to call the original one.

When I finally reached a person two weeks later, I waited 12 minutes to hear from a representative. While mending my account, I got cut off. Disconnected, hung up on, who knows. I immediately logged onto the Rogers website, typed in "complain", and it told me there was no match for my results.

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Moving here from the UK I feel as though my mobile savvy and general enthusiasm for mobile tech has regressed immeasurably in the last 3 years. As far as I know you can only buy sim cards from two outlets. It is just embarrassing.

With all the news about how CRTC laws are being deregulated, here's to hoping that the 3 Skype phone lands on our shores soon.

Wow, next you commie Torontoist nutcases will be demanding they provide actual service.

Seriously, though—this can't come soon enough. After even a cursory look into telecom in Japan, the Canadian situation becomes hilariously depressing:

In September 2000, the MIC (communications ministry) forced Nippon Telegraph and Telephone, the incumbent operator, to unbundle its copper local loop.

In 2001, SoftBank started ADSL (12 Mbit/s) service [...] the price was around only 3000 yen (30US$), which was half the cost of other companies [...] Competitors and Softbank each dropped prices in a price war and repeatedly readied higher speed services to entice customers (12 Mbit/s 24 Mbit/s, 50 Mbit/s).
I pay $60 for Rogers High Speed "Express" (a blistering 10Mbit/s), and who knows what that would jump to with Home Phone added. There you can get 100Mbit/s FTTH plus VOIP telephony for around $85/month.

Sort of refutes the claim that regulatory interference unfairly gloves the invisible hand of the market, eh?

Gah, HTML filter ate my post. Quotation ends before "I pay..."

next, can we do something to eliminate the "touch tone service" fee we pay monthly on our phone bill?

can I assume that those stupid, useless "to leave a message, press 1, or for more help, press pound" instructions at the end of voice-mail prompts is also to suck in more airtime minutes? Because really, who doesn't know how to leave a voice-mail??

Among the new competitors, aren't the two biggest ones (Quebecor and Globalive) either going regional or focusing on pre-paid? Doesn't seem like they'll be going head to head with Rogers, Telus and Bell proper, which means improvements will probably stop there.

next, can we do something to eliminate the "touch tone service" fee we pay monthly on our phone bill?

Pricing in Toronto is now forborne, so all you can really do is argue with Bell over the pricing. They're no longer regulated by the CRTC and are allowed to charge what they will.

AFAIK, Bell hasn't changed their pricing that much, but now that the CRTC is out of the picture, you might have an argument to make.

aren't the two biggest ones (Quebecor and Globalive) either going regional or focusing on pre-paid?

It's widely believed that Quebecor and Globalive, and possibly DAVE, will form partnerships to share their networks until they can expand into each others' territories.

Ah, Bell Canada, home of the 'one-time' account set up fee (you pay Bell to become a customer) which is the same as the 'one-time' hardware upgrade fee (you pay Bell to get a new phone after you contract expires) which is the same as the 'one-time' account/plan change fee (you pay Bell to change your account to another plan).

As much as people want to bitch about the telcos, the fact is that the monthly rates would be much cheaper if phones were sold at cost. Do you really think that $0 phone is free?

next, can we do something to eliminate the "touch tone service" fee we pay monthly on our phone bill?

As a rotary dial customer I never had to pay the charge.

See here. Just try asking for the charge to be removed. They might give you some guff about rotary service only being grandfathered in and not available to new customers though.

Is it really competition when the service/brand is owned by another telecom?

I was surprised to find out Telus owns Koodo. How can one company's advertising shtick be SO much more annoying than the other?

nate, I'm pretty sure that rotary dialling is still sold. It's ironic (in the Alanis way) that they charge for touch-tone, which doesn't cost them anything to maintain but give away rotary. That click you hear on rotary is transmitted to the CO and a copper line is also clicked at the Bell end. That copper has to be replaced every once in a while.

Hmm. Come to think of it. Maybe Bell's the group stealing copper!

@nate: Of course you don't have to pay the charge. But it is time for Bell Canada to dump rotary customers.

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