Today Wed Thu
It is forecast to be Clear at 11:00 PM EDT on July 22, 2014
Clear
28°/21°
It is forecast to be Partly Cloudy at 11:00 PM EDT on July 23, 2014
Partly Cloudy
22°/15°
It is forecast to be Partly Cloudy at 11:00 PM EDT on July 24, 2014
Partly Cloudy
23°/15°

2 Comments

news

Vintage Toronto Ads: Morning People

2008_09_16metromorning.jpg
Kudos to the designer of today’s featured ad, which successfully imitates the look and feel of one of the most successful new magazine launches of the 1970s to promote a longtime Toronto wake-up call, CBC Radio’s Metro Morning.
Time Inc.’s attempt to package a personality-driven magazine with better research than existing scandal-focused publications resulted in People turning a profit within 18 months of its March 1974 debut. Managing editor Richard B. Stolley felt that the factors behind its success included an increased willingness by celebrities and the public to talk about themselves during the “Me Decade” and the fact that other American magazines “had gotten away from the personality story; they’d become more issue-oriented…We’d do issues, of course, but through personalities.”
This focus on personalities made the magazine’s cover design appropriate for CBC to borrow in a series of ads highlighting on-air talent throughout 1978. David Schatzky was the third host of Metro Morning since its debut in 1973, following Bruce Rogers and Harry Brown. After his 1976–79 run in the host’s chair, Schatzky continued to work for CBC and later became a psychotherapist. No clips of Schatzky’s Metro Morning tenure are currently available on the CBC Archives site, but you can listen to other shows he hosted during this period.
Source: Toronto Life, February 1978. Additional material from Magazines That Make History by Norberto Angeletti and Alberto Oliva (2004)

Comments

  • Skippy the Magical Racegoat

    A magazine about radio? Would that be kinda like, a Facebook post about Tweeting?

  • David Toronto

    There once was a magazine named Toronto FM Guide.
    It sold for 50 cents and had detailed listings for CBC, CJRT and a couple of other stations.
    It lasted until around 1980.