Food Porn Comes to Life

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The second annual Picnic at the Brick Works was held this past Sunday, and it was a veritable extravaganza of foodie fun. From the simple (sliced and dressed heirloom tomatoes) to the avant-garde (chocolate beet cakes, anyone?), local ingredients and chefs showed off their stuff.

The goal of the picnic is to highlight local and sustainably produced food. It's also a fundraiser, a joint venture between the Toronto chapter of the Slow Food movement and Evergreen. In a rather fantastic instance of environmental convergence, green food and green urbanism came together for a day of idyllic frolicking.

2008_09_16brickworksgougeres.JPGFirst, the fun part. Yummies! The picnic employed a very neat concept: each participating regional farmer paired up with a prominent local chef who created an hors d'oeuvres–sized dish highlighting the ingredient(s) the farmer provided. What was striking about this was how prominently the farmers were featured—while it's definitely trendy to have the provenance of a restaurant's ingredients listed somewhere on the menu these days, a producer's name is rarely in a larger font than the chef's. The event was clearly trying to keep the farmers at the forefront, which is exactly what it should have been doing.

So, what did the lucky attendants get to enjoy? There were too many choices to list and too many to eat, even—your ticket undoubtedly got you more than you knew what to do with. For starters, the picnic was an absolute orgy of (locally-raised, antibiotic-free, well-tended) meat: lamb sliders, Wagyu beef burgers, brisket-on-a-bun, pulled pork in grilled peach halves, a half-dozen different kinds of sausage, duck sandwiches, and all manner of cured porky things were circulating. The carnivorous were deeply gratified. Ontario also has a decent and growing array of cheese producers—one of the crowd's favourite dishes was a gougère stuffed with local sheep's milk cheese (and tomato confit and bacon). Tomatoes, mushrooms, and peaches all took centre stage at various points, and there were at least three kinds of freshly churned ice cream—plus candied apples, chocolate truffles, and several kinds of tart—for dessert. Ontario wineries and breweries were out in force as well: a pleasantly drowsy buzz was definitely part of the experience for many.

2008_09_16brickworkspulledpork.JPGNow, the serious part: politics. Chatter on local message boards, such as Chowhound, was split between people who were extremely enthusiastic about the feast and people who were angry that the eating was limited to those able to afford the $110 price of admission. The event has been the target of some criticism that it is an elitist sustainable-living blankie for the well-off, rather than an event reflective of a genuine back-to-the-land grassroots revolution. Why can't it be both? Yes, the cost was high; certainly it was high enough to price many local food devotees out of the market. But it was a fundraiser, the sort of event most non-profits need to hold if they are going to bankroll their work effectively—the high ticket price certainly wasn't due to gouging. Moreover, the only way local, sustainable food will come down in price is if we all—and especially politicians and policy-makers—start to think it's important enough to support. Sexy fundraising events are a great way to raise the profile of such causes. So what if green/organic/locavore is the newest bandwagon? If that's how it enters our public discourse and comes to be taken seriously, so be it. The very existence of such an event, and of the dozens of sustainably motivated farmers and chefs who took part, would have been impossible ten or twenty years ago. It may take another ten or twenty years before the starving artists among us can afford to attend such affairs, but progress is almost always incremental, and we should take our momentum wherever we can find it.

Hamutal Dotan, an aforementioned starving artist, was a volunteer at the picnic, and thus purchased her attendance at the price of three hours work, rather than in cold hard cash.

Photos by Hamutal Dotan.

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Comments (11) [rss]

I can't help but think that if "local, sustainable food" comes down in price enough, it will lose much of its ethical status symbol appeal. Our urban elite will move on to the next eco-friendly bandwagon once the plebians are able to buy locally grown organic food at Loblaws and Walmart.

@1: I'm not sure what your point is. Would you mind clarifying? Do you mean, once the "urban elite" move on, the rest of us might not care anymore?

Harvest Wednesday @ the gladstone is amazing and only costs 15 dollars. It's also a lot of fun cause you can chat with the owner's/operators of each of the locals that contribute the ingredients to the tasty fingerlings they pass around all night!

Chardy: Are you calling them elite b/c of the $110/dollar price tag?

Gloria, my point is that this is more about faddish thinking than making the world a better place. Not that I think promoting low-yield farming is a good idea during a global food shortage anyhow.

torontothegreat, the expensive price is definitely a reflection of the elitist nature of "Slow Food," the 100-mile diet, the 50-mile diet, and the inevitably forthcoming 25- and 10-mile diets. As with the classic model of conspicuous consumption, these people are paying more money simply to distinguish themselves from the fast food-eating masses, only the status conferred here is not so much about flaunting wealth as it is about flaunting 'right-on' lifestyles.

@4: Ah. I didn't think of that because it seemed that point was already addressed in the article.

Thank you Chardy!

I'm tired of privledged yippies harping on about their organic diets and looking down their noses at me from the lush leather seats in their cadillac escalades.

The green movement is becoming the "$green$ movement" more and more every day and is starting to sound as played and souless as a corporate "customer care" policy.

^^I agree.

we wanted to go to the Picnic, but a $110 price tag - per person - for lunch... a little too steep for our budget.

we ended up at the Brickworks that day (just to roam around) and my guess is that most of the people at the Picnic had never been to the Brickworks before. it kind of ruined the ambiance of one of Toronto's "hidden" jewels.

my impression also was that people were going to eat food cooked by local chefs, and not local food cooked by chefs.

I think anyone complaining about the price tag is missing the point of it being a fundraiser.

There are tonnes of affordable equivalents whose primary purpose isn't to raise money.

>The green movement is becoming the "$green$ movement" more and more every day and is starting to sound as played and souless as a corporate "customer care" policy.

Mainstreaming such a 'movement' is a bad thing? It's only good when the hipster elite do it?

The more the merrier, regardless of their intention(s) - IMHO.

I agree 100% with the post.
I understand why people call it "elitist"- though I hate the term- but there was another option: Volunteer, go for free, as Hamutal did. A friend and I did the same thing. It was worth the high price, but it was great to be able to do it for free and save my money for another experience. It was an amazing day.

I saw people I knew there, "regular folks" who paid the money. Generally speaking, people prioritize what they spend. If it's something you really want and it's within your financial means, you do it. If it's not within your means, you don't.

I'm avoiding temptation to rant about the use of the term "elitist" and the condescension and self-segregation of those who think others look down on them because of financial disparity. Snobs and assholes exist at every income level.

Chardy - I was at the "after party" with the volunteers, staff, chefs, etc., and heard a couple of speakers and therefore can tell you that it's no fad. They're working towards something positive.

More on topic: The top photo closely matches one that I took and the second photo is of one of my favourite dishes there. The Wagyu burgers were my other favourite.

i don't think i fully comprehend what exactly this fundraiser was for. i understand it is to support slow food and evergreen, but what does that mean? where does the money actually go? is to send more of our people to the italy based convivium? to improve the brickworks area?

Vanessa: Here is a link with more info,

http://www.evergreen.ca/rethinkspace/

In a nutshell:

Evergreen Brick Works will be Canada’s first full-fledged, large-scale environmental discovery
centre. It will be a dynamic, magical place that models sustainability on all fronts—from
the adaptive reuse of the heritage buildings to creating an economically self-sustaining
operation.

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