Today Thu Fri
It is forecast to be Chance of Rain at 11:00 PM EDT on October 01, 2014
Chance of Rain
17°/15°
It is forecast to be Partly Cloudy at 11:00 PM EDT on October 02, 2014
Partly Cloudy
19°/15°
It is forecast to be Partly Cloudy at 11:00 PM EDT on October 03, 2014
Partly Cloudy
22°/10°

Real City Matters

Join us for a series of panel discussions about the state of our city, and how we can have more honest, constructive conversations about its future.

12 Comments

news

Vintage Toronto Ads: Wally’s World

2008_08_05crouter.jpg
Cow herds and invalids were among the radio listeners that spent over 10,000 mornings waking up with Wally Crouter. His run as CFRB’s morning man from 1946 to 1996 saw his comforting style stay afloat in the ratings against competitors like top 40 radio and shock jocks.
Crouter felt that one of the keys to his long run was creating a comfort zone for listeners to ease themselves into the new day, without bringing up divisive subjects like sex, politics, and religion. In an interview with The Globe and Mail upon his retirement in 1996, he noted that:

I always tried to put myself in the place of the listener…it’s the most personal time of the day. The radio is on while you’re doing your morning ablutions, getting dressed, having breakfast with the kids coming to the table…I’ve had a surgeon write me to tell me that, when he had three serious operations to do in a day, he started off by listening to my show so he could achieve the right relaxation and focus he needed.

Crouter’s sidekicks in 1974 included reporters Jack Dennett and Bob Hesketh, sportscaster Bill Stephenson, and Henry Shannon with traffic reports from “the CFRB Twin Comanche.”
Source: Toronto Life, September 1974. Additional material from The Globe and Mail, November 1, 1996.

Comments