June 9, 2008
Vehicles of Yore
Poor Acura.
In a Sunday Star article, "The Rise and Fall of the SUV," writer David Olive described how the public has fallen out of love with sports utility vehicles, naming fuel costs, environmental concerns, and market saturation as the chief reasons. Olive concludes that the cars are on their way out, and will stay only as "utilitarian" vehicles, "reverting to the original role as truly rugged beasts that are a prerequisite for researchers, archaeologists and even environmentalists in the hostile terrain of the Brazilian rainforest, the Australian Outback, Northern Canada, the Scandinavian icefields and even the Western U.S. with its limited paved roads."
The Star's ad server (the one that served up this cringer) respectfully disagreed, and shoved an Acura ad on top of the page claiming that two luxury SUVs which don't look particularly suitable for globe-trotting archaeologists, the RDX and MDX (18.8 and 17 miles per gallon, respectively), were the "future." If their ad copy is to be trusted, though, they may be on to something—in the future, you are vehicle. And you are is ready. There's only one question you have to ask yourself, then: are I?
| 
add to stumble upon
add to reddit
email this
add to facebook
add to del.icio.us
Okay, it took me at least ten minutes to figure out what you were talking about in this article. Not everyone is as internet savvy as you - for instance "this cringer" link in the second paragraph - I had no idea what you were alluding to and had to study the link and ads to figure it out. It may cost you a few extra words, but you should try to be a little clearer. I mean, you spend an entire paragraph paraphrasing a fairly straightforward article, you could spare us some explanation. Being witty is fine, but being unclear only turn readers off.
Why did it take so long for SUVs to die?!
Would they hang around forever it gas prices didn't go up. They are impossible to park and look stupid - shouldn't that be enough?
Why are articles disappearing these days? I thought this one was great. "You're"
Of course, the worst thing about the ad is not the placement, but the glaring error in it.
They aren't disappearing, it was my mistake.
Unforunately I are not ready until later this week. Can we postpone?
"You're vehicle is ready"!! Gotta love glaring errors like this, especially on international marquee brands.
I saw a BMW X6 in Toronto yesterday, an ostentatious SUV/Spaceship styled thing. How anyone could drive something so ridiculous looking even at the best of times is beyond me.
Just when you think the SUV is dead, consumers will latch on to something even worse. Remember that SUVs only became popular after the early 90s environmental movement. Maybe energy prices will make such wasteful vehicles impractical for the foreseeable future, but you never know what's gonna happen.
*laugh!
Oh, I take such pleasure in grammatical mistakes.