May 7, 2008
Think Rodents
ThinkWater.ca, the Canadian manifestation of the United Nations' Water for Life campaign, is by all appearances a worthy project, aimed at educating citizens in various facets of water conservation, from the problems with bottled water, to the benefits of more efficient toilets. One of its TV ads [MPG], in which random shoppers in Kensington Market are quizzed on their knowledge of storm water management (and are grossed out to learn that everything that goes down a street drain goes straight to the Lake), might be more effective, however, if it didn't close on a time-lapse shot of food being prepared on the single most infamous cooking surface in Toronto, one begging for much more than water.
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I have a weakness for fizzy water like San Pellegrino and Perrier. I'm not sure how they stack up against bottled spring water in terms of environmental impact, since after waiting about 10 minutes for some pointless animations to finish animating, clicking on the #8 link which claims to be about bottled water displays a small box with some uninformative text about efficient toilets.
I just hope they use efficient toilets when they flush taxpayer dollars down the drain on crappy website design like this.
Also, something to consider: it takes a couple of magnitudes more CPU power to render animation-heavy flash sites like this than to display HTML content. Combined with its inability to communicate any useful information, I'd bet this campaign is going to be a net loss for the environment.
Niiiiice