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4 Comments

news

Losing Weight One “O” At A Time

It's a loose-lose situation
It looks like some ad pillars went on a diet this weekend. Last week, we pointed out that this advertisement had a rather embarrassing misspelling in gazillion-point type. Someone must be reading Torontoist, because the superfluously-vowelled poster was replaced by an error-free version over the weekend, just a couple of days after we shone our searchlight of publicity on it. Even The Fixer would have been hard-pressed to match our rapid turnaround.
One commenter on the original article reported seeing a corrected version of the poster elsewhere in the city as well. It’s still unclear whether the misspelled version was everywhere at first or whether only a select few locations were on the loosing end of a bold mistake.

Comments

  • MariaPD

    I wonder what they do with the old posters? Do they just dump them in the garbage? do they recycle? it seems like a waste, actually. I never thought of that.

  • rek

    cringes at the question mark abuse directly above

  • iantri

    These posters are everywhere, and I can definitely say that the majority of them were spelled right in the first place. There’s currently one at Bayview and Eglinton.

  • McKingford

    OK, they’ve eliminated the superfluous “O”.
    Now can we get them to eliminate the illegal pillars they are affixed to?