May 8, 2008
Losing Weight One "O" At A Time
It looks like some ad pillars went on a diet this weekend. Last week, we pointed out that this advertisement had a rather embarrassing misspelling in gazillion-point type. Someone must be reading Torontoist, because the superfluously-vowelled poster was replaced by an error-free version over the weekend, just a couple of days after we shone our searchlight of publicity on it. Even The Fixer would have been hard-pressed to match our rapid turnaround.
One commenter on the original article reported seeing a corrected version of the poster elsewhere in the city as well. It's still unclear whether the misspelled version was everywhere at first or whether only a select few locations were on the loosing end of a bold mistake.
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I wonder what they do with the old posters? Do they just dump them in the garbage? do they recycle? it seems like a waste, actually. I never thought of that.
cringes at the question mark abuse directly above
These posters are everywhere, and I can definitely say that the majority of them were spelled right in the first place. There's currently one at Bayview and Eglinton.
OK, they've eliminated the superfluous "O".
Now can we get them to eliminate the illegal pillars they are affixed to?