Redefining Local News

Torontoist

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Redefining Local News

The death notice goes local
Riverdale has long been known for its innovative use of utility poles. Continuing the tradition near Broadview and Danforth, this notice appeared last weekend alongside more typical community posters advertising lost cats and student painters:

Sylvia Herman
has passed away
a former resident of the Chester Village old age home
March 10, 2008
A scattering of her ashes will be held in the Spring.
Please watch for further notice.

A utility pole seems like an odd place for a death notice (and an even odder place to “watch for further notice”), but is it really any more strange than the back pages of a newspaper?
Long-term care facility Chester Village was located a short block away from Broadview and Danforth before relocating last year to Warden and Danforth, about seven kilometres down the road. The move could easily have cut residents off from any friends they may have had in the old neighbourhood. Is there a better way to inform those lost friends of sad news than to tack up a notice at a familiar corner or old haunt? Utility poles would seem to be the future of hyper-local news.
Photo by Val Dodge.

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