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8 Comments

news

Scary? Depends.


A characteristic of spending any good length of time on the internet is desensitization—one’s tolerance levels for graphic horror are escalated with repeated exposure to lemon parties, tubgirls, a certain .cx domain, and the indelicate contents of 1 cup.
Nothing, however, prepared us for this eyeball-searing, nightmare-inducing, yet totally brilliant commercial created by local ad agency Zig, Toronto. It should be safe for work, but fair warning to those at overzealous nanny workplaces: you may not want any cubicle passerby to get any wrong ideas about your extracurricular predilections. In any case, it’s still NSFL, but we can’t tear our eyes away.

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  • MaryDunne

    The picture is getting blocked (I’m at work). Could someone describe the image for me? And what is a “tubgirl”?
    Thank you.

  • Marc Lostracco

    It’s a YouTube clip (see if you can see it if you click the image or go directly to its YouTube page).
    And if you don’t know what tubgirl is, you should revel in your innocence and dare not seek the answer.

  • MaryDunne

    Thanks but I can’t look at Youtube either (everything cool is blocked at my office). Please, someone strip me of my innocence, and fast! (Hey, that line worked when I was 18!)

  • Ben

    If the youtube embed is blocked, you can assume that the tubgirl site is too.

  • MaryDunne

    Yes, this is why I am asking for a description of the image.

  • Marc Lostracco

    You might be able to view/download it at work from this website.
    Here be spoilers:
    The TV spot is to-the-T identical to an infant diaper commercial, complete with the childlike jingle and babies running around the house in only their Comfeze diapers. It’s just that the “babies” are grown men, and when they find the remote control and flick on the television and see a clip of a horror movie, they apparently soil themselves.
    Tag line: Get scared more often. Scream TV.

  • MaryDunne

    Thank you Mark.
    Grown men in diapers… yep, that’s scary.

  • torontothegreat

    Zig does some amazing work, I still laugh at their IKEA commercials.