March 22, 2008
A Reel Deal

Ever wander past Yonge and Dundas, and wonder what in the world is going on inside that big building constructed of towering TV screens, covered in abnormally-sized ads and lacquered with logos?
Starting this weekend, AMC allows Torontonians a sneak peek at the secret—or rather, all twenty-four of them. Known for inventing the cupholder armrest that is the cinema standard today, and setting the standard for the future with their "Digital Theatre Distribution System"—screens with four times the resolution of HDTV—AMC is drawing the curtains open on its twenty-four new screens in their newest theatre, before it officially opens next Friday. The word around (down)town is that a couple of the screens are three terrifying stories tall.
Torontoist will have more about all that soon, but there's something far more urgent than Friday's opening; that is, tickets for movie screenings from today, Saturday, through Tuesday (films like Michael Clayton and I am Legend and Alien vs. Predator 2) are now available at the bargain price of zilch, zip, nada. Simply print off an invite here, or if you can't afford a piece of paper and some ink, make friends with someone who can—the flyer admits for four.
Photo from IHP.


Oh God this is so exciting. Finally, a little competition for "Scotiabank Theatre"
I guess this doesn't spell the end of the flight of North American movie theatres to suburban car deserts — with twenty-four screens, it probably has the capacity to inhale the entire downtown, mainstream, first-run movie-going market. Still, if you live downtown and want the modern megaplex experience, at least now it's closer to home.
(Copy note: the article reads "the flyer forgoes admission for four." It what?)
Any idea how much tickets will cost?
Any idea how much tickets will cost?
Its AMC, so, a bloody lot. $13 is the standard price at a suburban AMC multiplex in Ontario AFAIK.