Today launched Dear Toronto, a new independent videoblog site by Adam Schwabe, Ryan Couldrey, and Rebecca Black. The trio had previously collaborated at BlogTO, but recently decided to branch out on their own to focus on strictly video-based content.
It’s only Day One, but Dear Toronto already has two posts up: one for Video Games Live and one for Art Attack. The videos vary between interviews and pure camera work, with whimsical music played in the background for effect (“Snow Fort” features a song by The Hogtown Syncopators).
So why the move from blogging to vlogging? “I think Toronto is missing web video in terms of content focused on the city. We’ve got a massive photoblogging community, and no shortage of ‘traditional’ written blogs in the city,” explains Schwabe. “There’s more events and cool things happening in Toronto than any one can possibly cover, and capturing these kinds of things with video is often more effective (not to mention more fun) than doing so through writing.”
Photo of Adam Schwabe shielding Rebecca Black from the snow during filming at Nathan Phillips Square by Ryan Couldrey.