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11 Comments

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Long Live Mediocrity!

By Jamie Bradburn

longlivemediocrity.jpg
Drivers passing through the south end of Leaside on Millwood Road may have noticed commentary added to a Baxter’s Soup billboard. An anonymous critic with a penchant for exclamation marks has unleashed their critique of the petit bourgeoisie of the neighbourhood, chastising them for falling for the flattery of an instant meal that appeals to their yuppie pretensions and expensive jeans.
It might also be the work of a disgruntled diner who thought that the can of butternut squash and red pepper soup they bought on sale last week only rated two-and-a-half stars out of five.
Photo by Jamie Bradburn

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Comments

  • matty

    I agree with this. Why have such mediocre soup when you can have hearty, chunky soups from a can?
    Long live chunky soup!
    That’s what he’s trying to say right?

  • spacejack

    I interpreted it as a message in praise of mediocre graffiti.

  • ked

    Baxters soups are the best!

  • Adam D. Miller

    Those soups are actually not so bad for the canned variety. The carrot and butterbean in particular is a household favourite!

  • Jamie Bradburn

    I’m partial to the lentil and bacon or the squash/pepper combo.

  • rek

    I would hope it’s about the ad/copy itself. So boring and ineffective.

  • Patrick Metzger

    I assume it’s the work of an over-zealous marketing assistant from Campbell’s.

  • davedave

    Just another Torontoist celebration of asshole taggers.
    Yawn.

  • Mark Ostler

    I don’t see a tag in the image at all. In my understanding of the term, a tag is essentially a graffiti artist’s signature. So then this isn’t an asshole tagger, it’s an asshole social commentator.

  • Skippy the Magical Racegoat

    Say what you want, but this is real graffiti. As crude and assholic as it may seem, I much prefer it to some useless tag or graphic which is supposed to be considered “street art.”
    I smile when I see this kind of thing. Advertisements are constantly assaulting us with their bullshit. Kudos to the culture jammers who are just calling it like they see it.

  • Batcave

    How creative is this? – not!
    An ode to mediocre graffiti.
    I normally don’t eat soup, but if I did, I would eat baxter’s. IMHO, better than any North American brands.